Assistant Director, Social Media

About the role

The Assistant Director, Social Media serves as the day-to-day manager and content lead for the Division of University Advancement’s social media presence, with a strong focus on Miami University’s alumni-facing accounts. This role is responsible for creating engaging, platform-optimized content, actively managing online communities, and staying ahead of emerging social media trends to enhance alumni engagement and connection.

Responsibilities

• Social Media Account Management & Community Engagement - Manage day-to-day operations of Miami University Advancement and alumni social media accounts, including scheduling, publishing, and real-time engagement.
• Actively monitor and respond to messages, comments, and mentions to foster a positive and engaging online alumni community.
• Build and nurture relationships with alumni through thoughtful, timely interactions and community management best practices.
• Content Creation & Storytelling - Create engaging, platform-specific content that highlights alumni stories, achievements, and experiences. Develop and execute content for alumni events, holidays, campaigns, and key university moments.
• Capture and/or edit photo and video content; collaborate with designers to produce visually compelling assets.
• Stay on top of social media trends, use of digital tools and AI, and proactively incorporate relevant formats, themes, and storytelling approaches.
• Identify and elevate authentic alumni voices to strengthen connection and affinity.
• Strategy & Trend Awareness - Monitor social media trends, platform updates, and audience behaviors to inform content strategy. Monitor and analyze social media performance, translating engagement, reach, and audience insights into monthly reporting and actionable recommendations that inform content strategy and optimize campaign effectiveness.
• Bring forward new ideas and opportunities to keep Miami’s alumni channels fresh, relevant, and engaging.
• Campaign Collaboration - Incorporate key initiatives of the THRIVE Strategic Plan into work and report metrics to THRIVE Committee on Strengthening Alumni Engagement. Support and execute social media components of integrated campaigns with a focus on alumni engagement. Partner with internal teams to align messaging and amplify key initiatives through social storytelling.
• When applicable, attend and/or work alumni events that may be hosted after hours.

Requirements

• Bachelor’s degree and proven experience managing social media channels in a professional setting.
• Demonstrated experience using analytics tools to monitor performance and translate data into actionable recommendations.
• Experience creating or editing photo and video content for social media.

Qualifications

• Strong writing and editing skills with a clear understanding of platform-specific best practices.
• Ability to manage multiple deadlines in a collaborative environment.

Skills

• Working knowledge of Adobe Creative Suite.

Benefits

This position is approved for remote work on a hybrid basis, following a successful period of six (6) months of employment.

Pay

Salary will be commensurate with the level of the position, education, and experience. Position Salary Range: $48,000 - $52,000.

Schedule

Scheduled Weekly Hours: 40.