Assistant Director of Social Media

About the role

Fordham University, founded in 1841, is a Jesuit institution located in New York City. It offers an extensive range of academic programs and services to over 16,000 students across nine colleges and schools. The University provides a comprehensive benefits package including medical, dental, and vision insurance, flexible spending accounts, retirement plans, life insurance, short and long-term disability, an Employee Assistance Program (EAP), tuition remission, and generous time off.

Responsibilities

• Develops and implements social media strategies to elevate University branding and ensure a consistent brand voice.
• Creates, curates, and schedules high-quality copy, images, and video assets using a structured content calendar for consistent posting.
• Manages a diverse network of student creators through the “Ramfluencer Program” to source and pitch authentic, high-performing user-generated content (UGC).
• Recruits, onboards, and manages seasonal student interns, providing creative mentorship and quality control to maintain strict brand standards.
• Partners with campus departments to execute targeted campaigns promoting University events, programs, and achievements.
• Maintains a strong social media presence by monitoring channels and engaging professionally with students, alumni, and faculty to foster a vibrant online community.
• Attends on- and off-campus events to capture real-time photo and video content.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum of 4 years of experience in social media management.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Strong organizational and project management skills.

Benefits

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.

Schedule

The position is scheduled for 35 hours per week.

Pay

The starting salary for this position is $82,000 with a maximum starting salary of $90,000, commensurate with qualifications, experience, and skills.