Assistant Director, Social Media

About the role

The Division of University Communications at Florida Atlantic University is seeking an Assistant Director of Social Media in Boca Raton, FL. College/Department: Division of University Communications, Marketing. The Assistant Director of Social Media at Florida Atlantic University is a strategic leader responsible for the vision, execution, and performance of the university’s flagship social media presence. This role drives a data-informed strategy that advances institutional priorities, including brand awareness, student recruitment, reputation management, and community engagement. The position defines and evolves Florida Atlantic’s institutional voice across platforms, ensuring consistency and relevance in a dynamic digital landscape. It leads the creation of audience-centric, platform-native content and elevates the university’s story on a national stage.

Responsibilities

• Lead the strategic planning and day-to-day management of FAU’s primary social media channels.
• Develop and execute integrated social media campaigns aligned with university goals.
• Establish content governance, voice, and best practices across institutional accounts.
• Identify emerging platforms, tools, and trends to keep FAU at the forefront of digital engagement.
• Oversee the creation and curation of high-impact, platform-specific content (photo, video, motion, and written storytelling).
• Partner with designers, videographers, and campus contributors to produce compelling, brand-aligned content.
• Ensure all content reflects FAU’s brand standards, accessibility guidelines, and inclusive storytelling practices.
• Define KPIs and use analytics to measure performance, optimize content, and inform strategy.
• Translate data into actionable insights and regularly report on growth, engagement, and campaign success.
• Benchmark against peer and aspirational institutions.
• Oversee daily engagement, audience interaction, and social listening.
• Monitor conversations, media coverage, and trends to proactively manage brand reputation.
• Partner with leadership on issues management and crisis communications as needed.
• Work cross-functionally with academic colleges, athletics,