Associate Director, Social Media

About the role

The Associate Director, Social Media plays a crucial role in driving performance marketing excellence across Publicis Media agencies. This role focuses on strategic application and development of tactical best practices in the paid social media landscape.

Responsibilities

• Contribute to the development of paid social activation content, including POVs, playbooks, training, and educational materials.
• Deeply understand the evolving paid social landscape, including Commerce, AI, and emerging social platforms, to deliver business outcomes.
• Curate first-to-market solutions, such as activation support, collateral development, and testing frameworks.
• Identify and document FAQs, automating responses to common agency questions.
• Contribute to the development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes.
• Lead campaign audits to strengthen activation approaches for Publicis Media account teams.
• Execute roadmaps and develop thought leadership collateral for social strategy and activation.
• Build relationships with Publicis Media agency counterparts and social channel leads.
• Collaborate on solutions priorities with cross-functional teams.
• Contribute to account planning and coordination with key SMEs across agencies to improve client service.
• Identify clients that are candidates for priority solutions and assist in their transition into best-in-class landing pads.
• Contribute to assessments and guide agency teams on recommendations based on industry, agency, and client priorities.

Qualifications

• 6+ years’ experience in paid social media, with a focus on activation.
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications.
• Extensive familiarity and past experience with paid social media strategy and activation.
• A strong understanding of major social platform algorithms, ad products, optimization levers, and broader industry developments.
• Extensive experience in campaign management and optimization across platforms like Meta, Snapchat, TikTok, X, Pinterest, Reddit, and LinkedIn.
• Advanced knowledge of 3P measurement capabilities and restrictions in the social space.
• Strong verbal, visual, and written communication skills.
• Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings.
• Passionate about working in a fast-paced environment.
• Detail-oriented with the ability to coordinate projects across multiple teams and functions.
• Advanced content development skills with extensive PowerPoint experience.
• Attention to detail on all projects, with an expectation for high-quality work every time.
• Team-oriented, approachable, and viewed as a coach and mentor to others.
• (+) Excel fluency in pivot tables, charts, vlookups, and basic equations—knowledge of macros and Visual Basic is a plus.
• Comfortable working with large data sets, analyzing reporting, and identifying trends.

Additional Information

Publicis Groupe is committed to fostering belonging and creating equitable & inclusive experiences for all talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.