Associate Director, Social Media Strategy

About the role

The Associate Director, Social Media Strategy will lead social media engagements for health and life sciences clients, fostering department growth and innovation.

Responsibilities

• Create and manage top-notch social strategies and content plans, ensuring high-quality feedback and strategic consultation.
• Guide clients and teams through social media strategies, offering insights before implementation.
• Act as the social media subject matter expert, providing detailed information on platform capabilities and functionalities.
• Develop and implement new approaches and services to enhance the agency's social media and strategy offerings.
• Lead teams in social listening and omnichannel and engagement strategy initiatives.
• Counsel clients and teams on best practices for social media execution, demonstrating expertise in various platforms.
• Stay updated with the latest digital marketing trends and technologies to maintain a competitive edge.

Requirements

• At least 5 years of experience in health, biotech, or pharmaceuticals.
• Experience in developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest.
• Experience in growing social media business with existing clients and participating in new business pitches.
• Experience mentoring junior team members.
• In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries.
• Experience in client service, particularly in an agency environment, with collaboration within integrated teams.
• Proficiency with social monitoring and measurement tools, with strong analytical and problem-solving skills.
• Bachelor's degree in life sciences, marketing, or communications.

Qualifications

• Well-versed in DTC/HCP social media.
• An active interest in expanding skills across engagement strategy, omnichannel, data analytics, creative development, and account management.

Skills

• Expertise in social media platforms such as Facebook, X, LinkedIn, YouTube, and Pinterest.
• Strong understanding of both organic and paid content.
• Ability to mentor junior team members.
• Knowledge of FDA and FTC regulations for social media in the biotech and pharma industries.
• Experience in client service, particularly in an agency environment, with collaboration within integrated teams.
• Proficiency with social monitoring and measurement tools.
• Deep knowledge of platform functionalities, formats, trends, and content across major social channels.

Benefits

Inizio Evoke offers a comprehensive benefits package including medical, dental, 401(k), tuition reimbursement, and flexible time off. We are committed to equal employment opportunity and provide an exciting and flexible work environment.

Pay

$125,000—$140,000 USD

Schedule

This role can be remote or hybrid depending on location.