Associate Director, Social & Content Strategy

About the role

The Associate Director, Social & Content Strategy is a senior practitioner role within DEPT®'s integrated Strategy organization. You report to a Group Director of Strategy and work alongside discipline leads across brand strategy, communications planning, media strategy, and research.

Responsibilities

• Develop integrated social and content strategies across organic, paid, owned, earned, and creator channels, building content ecosystems and channel strategies that connect at the portfolio level and perform at the platform level.
• Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with precision, a clear point of view, and useful constraints.
• Build content frameworks, platform strategies, and always-on programming architectures that translate brand positioning into scalable, cross-channel programs.
• Build and maintain social listening programs, cultural trendspotting frameworks, and audience intelligence outputs grounded in behavioral and cultural data that inform strategic decisions.
• Contribute to digital strategy conversations that extend beyond social, including digital OOH, display, and digital performance media, with enough fluency to inform channel roles and creative requirements.
• Immerse yourself in each client's business and competitive landscape, developing a working understanding of category dynamics, commercial pressures, and brand context that connects business objectives directly to social and content strategy decisions.
• Collaborate with media strategists, comms planners, brand strategists, and creative teams to ensure content and cultural strategy integrates credibly into full-funnel thinking.
• Lead day-to-day client engagements, building trust with mid-to-senior stakeholders through the quality and consistency of your strategic output.
• Mentor junior and mid-level strategists, providing feedback on their work and creating the conditions for them to grow.

Requirements

You must have 5+ years demonstrated experience in social and content strategy built inside agency environments, with a track record of rigorous, deadline-driven work across brand-led campaigns and always-on programs.

You must have practitioner-level fluency in how modern social works: algorithmic distribution, paid amplification mechanics, creator ecosystems, commerce layers, and how AI-influenced search is reshaping content visibility and discovery.

You must have experience developing audience intelligence that produces real outputs: culturally grounded personas, trend analyses that shape decisions, and social listening with enough rigor to move strategy.

You must have working knowledge of digital strategy beyond social, including digital OOH, display, and performance media—sufficient to contribute to integrated channel planning conversations.

Qualifications

You must have a bachelor's degree in marketing, communications, journalism, psychology, sociology, or a related field.

You must have a proven track record of delivering successful social and content strategies that align with business goals.

You must have excellent written and verbal communication skills, as well as the ability to present strategic work confidently and hold a point of view under pressure.

You must have a mentorship orientation and have helped junior strategists develop their thinking and approach that as a meaningful part of the job.

Skills

• Strong understanding of social media platforms and algorithms
• Experience in developing and implementing social listening programs
• Ability to analyze and interpret data to inform strategic decisions
• Excellent project management and organizational skills
• Strong collaboration and teamwork skills
• Ability to work independently and as part of a team

Benefits

We offer a comprehensive benefits package including healthcare, dental, and vision coverage, a 401k plan with matching, paid time off, parental leave, and more.

We are an equal opportunity employer (EOE) and committed to an inclusive and barrier-free recruitment and selection process and workplace.

We are a B Corp-certified company passionate about purpose-driven work and actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds.

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact.