Associate Director, Social & Content Strategy

About the role

The Associate Director, Social & Content Strategy is a senior practitioner role within DEPT®'s integrated Strategy organization. You report to a Group Director of Strategy and work alongside discipline leads across brand strategy, communications planning, media strategy, and research.

Responsibilities

• Develop integrated social and content strategies across organic, paid, owned, earned, and creator channels, building content ecosystems and channel strategies that connect at the portfolio level and perform at the platform level.
• Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with precision, a clear point of view, and useful constraints.
• Build content frameworks, platform strategies, and always-on programming architectures that translate brand positioning into scalable, cross-channel programs.
• Build and maintain social listening programs, cultural trendspotting frameworks, and audience intelligence outputs grounded in behavioral and cultural data that inform strategic decisions.
• Contribute to digital strategy conversations that extend beyond social, including digital OOH, display, and digital performance media, with enough fluency to inform channel roles and creative requirements.
• Immerse yourself in each client's business and competitive landscape, developing a working understanding of category dynamics, commercial pressures, and brand context that connects business objectives directly to social and content strategy decisions.
• Collaborate with media strategists, comms planners, brand strategists, and creative teams to ensure content and cultural strategy integrates credibly into full-funnel thinking.
• Lead day-to-day client engagements, building trust with mid-to-senior stakeholders through the quality and consistency of your strategic output.
• Mentor junior and mid-level strategists, providing feedback on their work and creating the conditions for them to grow.

Requirements

• 5+ years demonstrated experience in social and content strategy built inside agency environments, with a track record of rigorous, deadline-driven work across brand-led campaigns and always-on programs.
• Practitioner-level fluency in how modern social works: algorithmic distribution, paid amplification mechanics, creator ecosystems, commerce layers, and how AI-influenced search is reshaping content visibility and discovery.
• Brief-writing craft. Your briefs create useful constraints, build a clear point of view, and give creative teams problems worth solving.
• Experience developing audience intelligence that produces real outputs: culturally grounded personas, trend analyses that shape decisions, and social listening with enough rigor to move strategy.
• Working knowledge of digital strategy beyond social, including digital OOH, display, and performance media—sufficient to contribute to integrated channel planning conversations.

Qualifications

• The ideal candidate should have a bachelor's degree in marketing, communications, advertising, public relations, or a related field.
• Proven ability to lead and mentor junior and mid-level strategists.
• Strong communication skills, both written and verbal, with the ability to present strategic work confidently and hold a point of view under pressure.
• Experience in managing multiple projects simultaneously and meeting deadlines.
• Ability to work independently and collaboratively with cross-functional teams.

Skills

• Strong analytical and problem-solving skills.
• Excellent project management and organizational skills.
• Experience with social media analytics tools and platforms.
• Knowledge of SEO, SEM, and PPC.
• Understanding of brand strategy and brand positioning.
• Experience with content marketing and content strategy.
• Ability to work effectively in a fast-paced, dynamic environment.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• Paid Time Off (PTO)
• Company Holidays
• Parental Leave

Pay

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling.

US Remote Range $85,000—$115,000 USD

Schedule

DEPT® offers a flexible schedule to accommodate the needs of our remote team members.