Director, Content Strategy & Social

About the role

The Director of Social & Content Strategy will lead Madewell's creative and strategic approach to social media and content across multiple platforms, ensuring alignment with brand goals and driving both brand heat and business impact.

Responsibilities

• Define and oversee the end-to-end content lifecycle—from concept through production to distribution—ensuring efficiency, quality, and alignment with brand standards
• Develop a content strategy that supports brand and marketing objectives across all digital channels based on insights and learning, including Instagram, TikTok, and Substack, as well as emerging social channels
• Establish KPIs and success metrics for social and content performance, tying creative output to measurable business outcomes
• Build strong relationships with creative, brand marketing, performance marketing, merchandising, and styling teams to drive creative alignment and advancement across the digital ecosystem
• Partner with Creative, Editorial, and Production teams to translate campaign ideas into platform-native content that performs across channels
• Collaborate with Performance Marketing to optimize paid social strategies, ensuring creative is tailored for conversion while maintaining brand integrity
• Directly manage a team of creative strategists and social experts, fostering a high-performance culture and elevating creative output across channels
• Recruit, develop, and retain top talent, building a best-in-class social and content team
• Build franchises, strategies, guides, and systems to ensure consistency across the content landscape
• Identify and build scalable content formats and repeatable series that drive engagement and brand recognition over time
• Manage budgets related to content production, creators, and platform partnerships, ensuring efficient allocation of resources
• Monitor trends in social media tools, applications, channels, and competitors to ensure Madewell remains at the forefront of social creativity and innovation
• Oversee community management strategy, ensuring a consistent and thoughtful brand voice in customer interactions

Qualifications

• 8+ years of relevant experience managing social, influencer, and content programs for global brands
• Exceptional social and digital brand skillset with a powerful creative and data-centric mindset
• Significant and proven leadership experience, with evidence of driving business change/growth
• Excellent editorial/creative judgment and ability to capture Madewell's brand to reach new and legacy consumers
• Pro-active problem solver and critical, creative thinking a must
• Powerful collective mindset, building robust and long-term partnerships internally and externally
• Ability to balance business and brand considerations in both big-picture and day-to-day ways
• A strong team player and a self-starter – collaborative, proactive, and enthusiastic to drive teams to results
• Thought leadership and solutions driven with the ability to navigate a matrixed and multi-stakeholder organization
• Excellent organization, communication, interpersonal, and project management skills
• Exemplary written and oral communication skills with experience producing content for C-Suite presentations

Pay

$152,800.00 - $201,400.00

Schedule

Hybrid work model