Director, Social & Content

About the role

We’re looking for a strategic, culturally fluent Director of Social & Content to lead how our brands show up across social platforms and content-driven channels. This role owns the vision, strategy, and standards for social storytelling—ensuring our brands are relevant, engaging, and effective across platforms and audiences.

Responsibilities

• Own the social and content strategy across brands, defining how each brand shows up across platforms
• Set the vision for platform strategy, content pillars, voice, and storytelling framework
• Provide creative direction and feedback across social content, campaigns, and creator-led initiatives
• Collaborate with Brand Managers to align social and content strategy with brand priorities, launches, and campaigns
• Partner closely with copy, design, and video teams to ensure content is compelling, on-brand, and optimized for each platform
• Establish best practices for community engagement, moderation, and brand-safe interactions
• Define success metrics and reporting frameworks for social and content performance; translate insights into actionable recommendations
• Identify opportunities to integrate social content with PR moments, influencer partnerships, and lifecycle programs
• Stay ahead of platform trends, cultural moments, and emerging formats, bringing fresh thinking into the organization
• Evaluate tools, workflows, and external partners to support scalable execution

Requirements

• 8–10 years of experience in social media, content strategy, or brand marketing
• Proven experience owning social and content strategy for a brand or portfolio of brands
• Agency or high-growth, multi-brand environment experience strongly preferred
• Strong creative judgment with the ability to elevate content quality and consistency
• Deep understanding of major social platforms, content formats, and creator ecosystems
• Data-informed mindset with the ability to balance performance insights and brand storytelling
• Comfortable influencing cross-functional partners and senior stakeholders
• Strong organizational skills and ability to manage complexity at scale

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or related field
• Experience managing multiple social media accounts or campaigns
• Strong understanding of SEO, SEM, and other digital marketing strategies
• Ability to work independently and as part of a team

Skills

• Strategic thinking and problem-solving
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously
• Proficiency in social media management tools (e.g., Hootsuite, Buffer)
• Experience with analytics and reporting tools (e.g., Google Analytics, Sprout Social)

Benefits

• Flexible work schedule
• Competitive compensation package including health insurance, retirement benefits, and paid time off
• Professional development opportunities
• Work in an agency-style environment that values speed, experimentation, and relevance

Pay

The Pay Range For This Role Is 155,000 - 185,000 USD per year(Softline HQ)