Social Media Strategy Director

About Mod Op

Mod Op is a full-service advertising agency offering a comprehensive suite of solutions. We provide access to affordable, high-quality healthcare options and foster a dynamic, collaborative environment where career and personal growth are intertwined.

We are a forward-thinking agency seeking a senior social media leader with 10+ years of experience shaping culturally relevant, platform-smart strategies. This role requires a deep understanding of emerging trends and technologies, as well as the ability to integrate these elements into impactful social media campaigns.

What You Will Do Here

• Win the Room: Deliver compelling presentations and pitches that showcase innovative, socially-native strategies that resonate with both current and potential clients.
• Redefine Measurement: Develop measurement frameworks that focus on attention, business impact, cultural resonance, and ROI, moving beyond traditional vanity metrics.
• Architect Dynamic Ecosystems: Design flexible, responsive social systems that adapt to the evolving landscape of platforms like TikTok, Meta, LinkedIn, Discord, and emerging technologies.
• Champion Modern Creation: Collaborate closely with creative, media, and account teams to ideate social-first campaigns that leverage trends, sounds, and community behaviors.
• Harness New Tech: Experiment with and integrate AI tools into social listening, ideation, and reporting workflows to enhance efficiency and insight.
• Love of socially-native big ideas: Think creatively and strategically, integrating social media into broader marketing efforts.
• Can capture an audience: Guide and inspire clients and colleagues through insightful storytelling and a touch of showmanship.
• Algorithmic and Platform Fluency: Understand the inner workings of major platforms, including their algorithms and how they influence content distribution.
• Data Storytelling: Synthesize complex social data and cultural signals into actionable insights that inform strategic decision-making at the C-suite level.
• Believes in “We” before “I”: Foster collaboration and elevate the contributions of all team members.
• Thinks fast on feet: Navigate the rapid pace of internet culture with ease and precision.
• Endurance, resilience, and unstoppable optimism: Maintain a positive outlook in the face of industry challenges.
• Prior senior agency experience: Bring a deep understanding of the agency ecosystem and the ability to innovate within established frameworks.
• Creator economy expertise: Build strategies that effectively integrate influencers and creators into marketing campaigns.
• Advanced paid social strategy: Master the integration of organic and paid social media efforts to achieve optimal results.
• AI proficiency: Utilize large language models or AI tools to forecast trends, develop strategies, and analyze data.