Assistant Director, Social Media

Position Summary

The Division of University Communications at Florida Atlantic University is seeking an Assistant Director of Social Media in Boca Raton, FL. The Assistant Director of Social Media at Florida Atlantic University is a strategic leader responsible for the vision, execution, and performance of the university’s flagship social media presence. This role drives a data-informed strategy that advances institutional priorities, including brand awareness, student recruitment, reputation management, and community engagement. The position defines and evolves Florida Atlantic’s institutional voice across platforms, ensuring consistency and relevance in a dynamic digital landscape. It leads the creation of audience-centric, platform-native content and elevates the university’s story on a national stage.

Strategy & Leadership

• Lead the strategic planning and day-to-day management of FAU’s primary social media channels.
• Develop and execute integrated social media campaigns aligned with university goals.
• Establish content governance, voice, and best practices across institutional accounts.
• Identify emerging platforms, tools, and trends to keep FAU at the forefront of digital engagement.

Content & Creative Direction

• Oversee the creation and curation of high-impact, platform-specific content (photo, video, motion, and written storytelling).
• Partner with designers, videographers, and campus contributors to produce compelling, brand-aligned content.
• Ensure all content reflects FAU’s brand standards, accessibility guidelines, and inclusive storytelling practices.

Analytics & Optimization

• Define KPIs and use analytics to measure performance, optimize content, and inform strategy.
• Translate data into actionable insights and regularly report on growth, engagement, and campaign success.
• Benchmark against peer and aspirational institutions.

Community Management & Reputation

• Oversee daily engagement, audience interaction, and social listening.
• Monitor conversations, media coverage, and trends to proactively manage brand reputation.
• Partner with leadership on issues management and crisis communications as needed.

Collaboration & Internal Partnerships

• Work cross-functionally with academic colleges, athletics, admissions, and administrative units to amplify key initiatives.
• Provide guidance and training to campus partners managing affiliated social accounts.

Team Leadership & Development

• Manage and mentor student interns, ambassadors, and influencers to scale content creation.
• Foster a collaborative, creative, and high-performing team environment.

Minimum Qualifications

• A Master's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience; or a bachelor's degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience required.
• A Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or related field preferred.

Required Skills and Qualifications

• Experience developing editorial calendars, campaigns, and performance reporting.
• Demonstrated success managing brand or organizational social media accounts.
• Ability to manage multiple projects in a fast-paced environment.
• Strong analytical mindset with experience interpreting social and digital performance metrics.
• Proficiency in multimedia content creation (photography, video production, editing tools such as Adobe Creative Suite or similar).
• Strong storytelling ability with excellent writing, editing, and content planning skills.
• Expertise in social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube) and management tools such as Sprout Social.

Salary

$75,000 - $85,000 annually.

College or Department

Division of University Communications: Marketing.

Location

Boca Raton

Work Days and Hours

Monday - Friday, 8:00 AM - 5:00 PM.

Application Deadline

2026-07-16