Assistant Director of Marketing & Sales.

Description

Direct Sales & Revenue Generation
Serves as the department’s primary outbound sales representative, owning the full sales cycle from prospecting to close across season tickets, membership packages, recreation activities, group sales, family bundles, and mini plans through targeted cold outreach, community networking, and face-to-face appointments.
Builds, manages, and grows an active sales pipeline; establishes individual monthly and annual revenue targets across all assigned streams, tracks progress against goals, and presents regular performance updates to senior leadership.
Develops and sells cross-vertical bundle packages that combine recreation activities and memberships and varsity event tickets into cohesive, price-advantaged offerings; targets local and regional households, alumni, faculty/staff, and corporate groups to broaden the department’s customer base and increase per-household revenue.
Represents DCARD at community events, alumni functions, and local business outreach opportunities to cultivate new revenue relationships and expand the department’s presence in the regional market.

Integrated Marketing Strategy & Campaign Management

Develops and executes a cross-vertical annual marketing plan that drives revenue across recreation programs and memberships and varsity ticketing under a unified DCARD brand identity;
sets campaign objectives, defines target audiences, allocates budget across channels, and establishes measurable benchmarks for each initiative.
Leads go-to-market planning for new revenue products and packages, defining launch strategy, pricing positioning, and channel activation from concept through execution.
Oversees production of cross-vertical marketing collateral across digital, print, social, and in-venue channels, partnering with the strategic communications team to ensure brand consistency, message alignment, and audience appropriate creative throughout all touchpoints.
Analyzes campaign performance data, interprets conversion metrics, and adjusts strategy in real time to maximize return on marketing investment;
presents findings and recommendations to senior leadership.

Digital, Social & Content Marketing

Manages DCARD’s consumer-facing digital marketing presence for recreation and revenue-generating products, including paid social advertising, email marketing, SEO-optimized web content, and targeted display campaigns.
Partners with creative and communications teams to develop social media content and web experiences that convert audiences into ticket buyers and members, ensuring every touchpoint supports measurable revenue outcomes.
Builds and maintains a structured contact database of prospects, past customers, and community partners;
develops segmented lists to support targeted digital outreach, retargeting campaigns, and lifecycle communications that move contacts from awareness to purchase.
Applies data analytics and audience segmentation to identify high-potential customer cohorts, including local families, alumni, faculty/staff, and community members;
develops tailored messaging, offer structures, and channel strategies to maximize conversion across each segment.

Revenue Reporting, Analytics & Planning

Maintains accurate, real-time tracking of revenue performance across all assigned streams, ensuring leadership has a clear, consolidated view of progress against targets at any point in the fiscal year.
Contributes data-driven projections and initiative-level targets to annual and multi-year revenue planning processes;
translates sales pipeline data and campaign performance trends into forward-looking forecasts that support departmental budgeting and strategic decision-making.
Monitors, interprets, and reports on key performance indicators including ticket conversion rates, membership renewal rates, and campaign ROI;
uses findings to inform strategy and surface opportunities for revenue growth.
Evaluates the effectiveness of individual revenue initiatives post-campaign, documenting lessons learned and recommending adjustments to future planning cycles.