Assistant Director - Marketing & Game Management

About the role

The Assistant Director – Marketing & Game Management assists the Senior Associate Director of Athletics for Marketing, Sales and Fan Experience to oversee all aspects of the athletic sales, marketing, and promotions unit.

Responsibilities

• Works with the Senior Associate Director of Athletics for Marketing, Sales, and Fan Experience to execute all aspects of the Department sales plan with an emphasis on increasing attendance and generating ticket revenue.
• Directs liaison with the department of Student Affairs and Campus Life for oversight and activation of student attendance initiatives and programming for intercollege game and events.
• Directs liaison with third-party media rights holder for coordinator of sponsorship activation activities, activation, and fulfillment.
• Establishes relationships within the community with key groups such as youth sport leagues, scouts, and schools in support of group sales program.
• Affords assistance in the creation and execution of comprehensive marketing strategies for the Athletic Department that focuses on increasing attendance at all UMass athletic contests with a specific emphasis on maximizing ticket sales for all current ticketed sports (i.e. football, men’s basketball, women’s basketball, ice hockey and men’s lacrosse).
• Affords assistance in the creation and implementation of the overall advertising plan designed to increase individual ticket sales and increase attendance at all athletic events.
• Affords assistance in the development of creative aspects of the advertising campaign which includes working with outside sources.
• Affords assistance in the development of distribution plan for all collateral material to create exposure as well as increase attendance and revenue for all athletic teams.
• Works with Communications and Creative Services in the creation of website and social media elements aimed at promoting individual ticket sales.
• Directs and manages many aspects of game operations and entertainment at assigned UMass Athletic events with a specific focus on football, men’s and women’s basketball, hockey, and men’s lacrosse.
• Creates scripts that coordinate all in-game activities for assigned athletic events.
• Serves as Game Director to ensure coordination of cheerleaders, pep band and all other elements of the game day experience for assigned athletic events.
• Affords assistance in the hiring, supervising, and direction of all game day video board staff.
• Affords assistance in overseeing marketing and sales video functions which includes but is not limited to the approval of content to ensure that it meets the standards of the department, university, conference and NCAA.
• Captures and coordinates game day logistics which includes but is not limited to hiring, training, supervising, and scheduling all game day staff such as anthem singers, color guards, public address announcers, music production staff, and student workers.
• Affords assistance in the hiring, training, supervising, and scheduling approximately 30 student workers.
• Affords assistance in overseeing the mascot program which includes hiring, training, supervising, and scheduling mascot student performers.
• Affords assistance in the creation, implementation and fulfillment of all aspects of the group sales plans.
• Affords assistance in the creation of all season and group ticket sales and promotional collateral material.
• Captures and coordinates activities for distribution of all materials to ticket sale prospects and community outreach initiatives.

Requirements

Minimum Qualifications:

• Bachelor’s degree in sports management, athletic administration, business administration, marketing or related field.
• Minimum Two (2) Years' Relevant Experience.
• Familiarity with word processing and spreadsheets.
• Strong interpersonal, communication, and organizational skills.
• Ability to establish and maintain effective working relations with various constituencies.
• Ability to work effectively with diverse user groups.
• Ability to work a varied schedule including nights and weekends.

Qualifications

Preferred Qualifications:

• Division I intercollegiate marketing or sales with a professional sport organization.
• Knowledge of NCAA rules and regulations.