Assistant Director - Marketing & Fan Engagement
Job Summary
Generate revenue and attendance for Illinois Athletics while building and protecting the Illinois Athletics brand. Create opportunities through events and engagement to build the Fighting Illini fan base. Develop and implement a comprehensive game presentation strategy that enhances fan experience.
Duties & Responsibilities
Serve as day-to-day marketing and fan engagement contact for assigned sports at the University of Illinois.
Aid in the advertising and messaging strategy for ticket sales and attendance growth for assigned sports.
Support the digital advertising strategy and execution for each sport, including email marketing, marketing automation, mass texting, and mobile applications for assigned sports.
Collaborate with assigned sport staff and external team members to develop comprehensive external plans to maximize revenue generation and attendance.
Manage State Farm Center and Huff Hall marquees.
Manage fan engagement for assigned sports, including gameday promotions, script creation, and game presentation.
Aid in promotional planning and execution for home events, including giveaways, themed nights, student initiatives, and sponsor activations.
Collaborate with student section leaders to increase and maintain high levels of student involvement and attendance for assigned sports.
Oversee select student interns on gamedays and in the office for assigned sports.
Oversee Grange Grove on football gamedays and student interns assigned.
Minimum Qualifications
Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
Two (2) years (24 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
Demonstrated experience in a higher education or professional athletic environment.
Preferred Qualifications
Three (3)+ years of relevant experience in fan experience/game presentation, marketing, promotions, revenue generation/sales preferred.
Experience working with variety of gameday stakeholders including music operators, band, spirit teams, performers, pyrotechnics, lights, sponsorship activations and more.
Knowledge of email marketing.