Assistant Brand Director (Product Development, Merchandising & Brand Strategy)

Location: Hybrid NYC

About the Role

Our core customer activities are managed by a team of 3 Brand Directors, who are each fully responsible for a few retailers. This responsibility includes three major functions: Product Development Manager, Merchandiser, and Account Executive. The Brand Director owns the customer relationship from product conception, sell-in to buyer, and initial product delivery, including the account executive role.

Responsibilities

• CAD Design & Packaging Updates
• Competitive Shopping Analyses
• Retail Planograms
• Marketing Presentations
• Update Product Charts and Timelines
• Handle Inbound and Outbound Sample Deliveries
• Efficient Sample Storage and Retrieval
• Customer PLM Uploads/Downloads
• Showroom/Market Preparation
• Some Retailer Interaction
• Occasional Travel
• General Support for Brand Directors
• Content Creation and Management – Developing and curating engaging content on designated social media platforms, including text, images, videos, and graphics
• Platform Management – Managing posting content and scheduling posts
• Community Engagement – Responding to comments, messages, and mentions as needed
• Advertising and Marketing – Assisting with the creation and management of social media advertising campaigns

Requirements

• Illustrator and Photoshop Skills
• Degree in Design or Merchandising
• Organized, with excellent communication skills
• Proficient in Microsoft Suite

Candidates should be prepared to share a portfolio of original design work upon request.

Pay

$75–85K, depending on experience.