Jobs · Sales

Associate Director, Brand Strategy

Inizio Evoke · New York, NY · 1 wk ago
Sales$130k–$150k/yrFull-time

About the Role

The Associate Director, Brand Strategy position serves within the Brand Strategy team by delivering high-quality work for life science industry clients and facilitating growth of department capabilities, skills, processes, and approaches to enhance offerings in the marketplace. This is a remote opportunity reporting to a Vice President, Brand Strategy.

You help drive the direction set by the Chief Strategy Officer for strategic excellence and mentor junior team members to reach that bar. You create strategic solutions that address client business problems and promote creative excellence. You manage clients to a high degree of quality, present effectively, and push the strategic discipline forward. Collaboration across diverse working styles and perspectives is key.

Responsibilities

  • Proactively inform and develop new approaches, ideas, and services.
  • Guide and serve as a go-to subject matter expert for strategic points-of-view on client challenges or marketplace dynamics.
  • Oversee brand and communications direction of an account in partnership with the Account Lead and Creative Lead.
  • Create and steward brand strategies, defining and building them over multiple campaigns/activities.
  • Frame thinking by isolating business problems and the roles of brand, communication, and channels within business plans—thinking for both today and tomorrow.
  • Promote brand purpose and ensure it lives across all main touchpoints and communications.
  • Identify additional opportunities for growing assigned accounts, both externally and within the agency.
  • Forge relationships with internal senior leadership and cross-functional teams (Creative, Account, etc.).
  • Track the success of campaigns and accounts and manage the award submission process.
  • Develop the skills of and mentor junior team members.

Requirements

  • 5+ years total business experience.
  • 4+ years in pharmaceutical marketing or communications agency experience, with demonstrated career progress focused on expanding engagement and driving innovation.
  • Bachelor’s degree in life sciences, marketing, or communications.
  • Experience developing successful pharmaceutical marketing strategies.
  • Expertise in using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem.
  • Demonstrated people management experience.
  • Ability to present marketing and strategic plans to key client decision-makers.
  • Demonstrated leadership in a collaborative environment.

Benefits

  • Medical and dental coverage.
  • 401(k) retirement plan.
  • Tuition reimbursement.
  • Flexible time off.
  • Personal support and tailored learning and development opportunities.

Pay

Base salary range: $130,000—$150,000 USD.

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