Area Manager

What We Are Hungry For

As Area Manager, you play a critical role in supporting the success of franchise cafés within your market. You serve as a trusted advisor to franchise owners and their General Managers with coaching, guiding, and helping them understand and implement brand standards, operational best practices, and guest experience expectations. You drive performance by sharing insights, identifying opportunities, and reinforcing the systems and tools that help franchisees improve profitability, guest satisfaction, product quality, and operational consistency.

What You Will Do

• Operational Support & Brand Standards
• Serve as the primary operational resource for franchisees within the assigned market, helping them interpret and apply Paris Baguette standards.
• Conduct regular café visits to assess product quality, brand execution, guest experience, cleanliness, café upkeep, and overall operational performance.
• Provide guidance to franchisees on action plans that address operational gaps, opportunities, or compliance issues.
• Aid franchisees in understanding product handling, food safety standards, sanitation protocols, and café maintenance expectations.
• Coaching & Performance Insights
• Educate franchise owners and GMs on operational best practices, business tools, and systems that support café efficiency and financial performance.
• Share data insights and dashboards to help franchisees monitor P&L drivers, inventory controls, labor forecasting, waste management, and sales opportunities.
• Offer coaching, not direction, on how to build strong café-level leadership routines and consistent guest service culture.
• Training & Development Support
• Identify common training needs across franchise locations and collaborate with the Training and Development department to support delivery of resources, workshops, or refresher programs.
• Ensure franchise owners and GMs are aware of available training tools, curriculum, and onboarding guides.
• Guest Experience & Community Engagement
• Maintain brand standards and support franchisees in developing local café-level guest engagement activities.
• Provide guidance on managing guest complaints and executing recovery plans.
• Business Planning & Market Growth
• Assist franchise owners in reviewing business performance trends and identifying opportunities to enhance sales, traffic, and profitability.
• Support franchisees in developing and executing localized marketing plans aligned with regional strategies and brand direction.
• Share best practices across cafés to help owners learn from each other.
• Compliance Support
• Reinforce adherence to brand standards, food safety guidelines, and regulatory requirements through education and regular café evaluations.
• Provide franchise owners with resources and direction to support corrective actions where needed.
• Partnership & Communication
• Maintain strong, trust-based relationships with franchise owners, acting as their primary touchpoint for operational guidance.
• Collaborate internally with cross-functional teams (Training, Marketing, Production, QC, Development, etc.) to ensure franchisees receive the support they need.
• Support franchisees during new café openings, remodels, equipment installations, and other key operational milestones.

What You Need To Have

• Bachelor’s degree preferred; equivalent experience considered.
• At least 1–3 years of progressive experience in franchise operations, multi-unit retail, hospitality, or restaurant management.
• At least 1–3 years of supervisory or multi-unit experience.
• Strong understanding of café/restaurant operations, product quality standards, and guest experience fundamentals.
• Experience with POS systems; Toast experience is a plus.
• Solid grasp of inventory planning, waste control, and basic P&L understanding.
• Passion for people! Dynamic and engaged leader who has a passion for empowering, inspiring, motivating & coaching operators with direct authority.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
• High emotional intelligence with the ability to work with, and manage diverse teams by being highly empathetic, intuitive, self-motivated and driven.
• Teams Win! Has to be a team player who fosters a collaborative and engaged teamwork environment.
• Being a Brand Ambassador, with an excellent knowledge of and commitment to Paris Baguette’s Mission, Vision, Brand Values and Culture.
• Love of travel! Ability to commute to all current market of locations, as well as proposed openings.