Anthropologie Associate Manager of Influencer Marketing

Campaign Management & Execution

Lead end-to-end execution of influencer campaigns, giftings and in person experiences across Anthropologie Group including strategic briefing, timelines, creator selection, negotiation, contract management, content approval, and performance reporting.

Cultivate agency relationships to expand our influencer network and collaborate on trend-driven, compelling opportunities to partner with influencers across all following size tiers.

Manage campaign logistics including product orders, shipping, content approvals, and post-launch performance.

Develop and maintain influencer casting frameworks tied to the Anthropologie customer, ensuring strategic alignment across all partnerships.

Strategize creative content campaign themes to grow brand awareness and expand brand awareness by selecting influencers who meet reach KPI expectations.

Manage influencer campaign product selection process: coordinating product assortments with Merchandising that match creative inspiration and creating product selection visual decks within briefs.

Partner with cross-functional teams to ensure cohesive influencer messaging across social channels

Partnership & Agency Oversight

Own and manage external partnerships, serving as the primary point of contact for campaign execution and quality oversight.

Develop relationships with key agency partners to expand the influencer network.

Partner with the brand partnerships team to understand co-op and artist collaboration partner deliverables and execute ambassador-focused campaigns, including assisting in the management and execution of the celebrity home giftings program.

Analytics & Operations

Serve as the team’s functional expert on paid partnership strategy, training and coaching teammates on best practices, contract norms, and negotiation tactics.

Analyze campaign performance using CreatorIQ, Archive, and related analytics tools, driving iterative improvements across the influencer program.

Partner with the Influencer Coordinator on performance metrics to create actionable takeaways, recapping, and managing the financial process tracker and trial balance.

Strategize new ways to drive influencers to anthropologie.com and facilitate usage of influencer content on other marketing channels.

Oversee Influencer program budget, including monthly forecasting, tracking, and actualization and maintaining accurate and timely budget documentation.

Build and maintain a database of brand-aligned influencers across tiers and customer segments.