Influencer Marketing Associate

Influencer Marketing Associate Position Summary

We are seeking an Influencer Marketing Associate to support and scale our growing influencer marketing program. This role will be responsible for managing day-to-day influencer operations, cultivating strategic partnerships, and driving performance across key influencer platforms including ShopMy, LTK, and TikTok. Reporting into the Paid Media team, this position plays a critical role in developing and executing influencer strategies that drive brand awareness, customer acquisition, engagement, and revenue growth.

Key Responsibilities

• Support development and execution of influencer marketing strategies aligned to brand and business objectives.
• Manage influencer campaigns from planning through execution, optimization, and post-campaign reporting.
• Identify opportunities to scale high-performing creator partnerships and expand program reach.
• Partner closely with Paid Media, Brand Marketing, Creative, and Analytics teams to ensure alignment across campaigns and business priorities.
• Own day-to-day relationships with key influencer platforms and partners, including ShopMy, LTK, TikTok, and agency partners.
• Manage platform budgets, campaign timelines, and promotional calendars.
• Evaluate new platform opportunities, tools, and partnerships to drive incremental growth.
• Ensure all partner deliverables are executed accurately and on schedule.
• Build and maintain strong relationships with creators, managers, and agencies.
• Carefully coordinate creator recruitment, outreach, gifting, contracts, briefing, approvals, and content execution.
• Negotiate partnership terms and ensure compliance with brand guidelines and FTC requirements.
• Support creator retention and long-term ambassador strategies.
• Monitor campaign performance and key KPIs including traffic, engagement, conversions, revenue, new customer acquisition, and ROI.
• Analyze creator, platform, and campaign performance to identify optimization opportunities.
• Develop recurring reports and insights for internal stakeholders and leadership.
• Partner with analytics teams to measure incrementality and broader business impact.
• Track influencer spend, invoices, contracts, and campaign budgets.
• Maintain campaign documentation, reporting dashboards, and organizational processes.
• Ensure accurate forecasting and budget pacing throughout the year.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in influencer marketing, affiliate marketing, paid media, or digital marketing.
• Experience working with influencer platforms such as ShopMy, LTK, TikTok Creator Marketplace, or similar.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience interpreting campaign performance and making data-driven recommendations.
• Excellent communication and relationship-building skills.

Preferred Experience

• Experience within retail, fashion, beauty, lifestyle, or consumer brands.
• Familiarity with affiliate marketing and performance-based influencer programs.
• Experience working with analytics and reporting platforms.
• Understanding of paid social amplification and creator whitelisting/boosting strategies.