Manager, Influencer Marketing
About the role
The Manager, Influencer Marketing will lead Relay's influencer marketing program, working closely with Brand, Demand Gen, Lifecycle, and Product Marketing teams. They will own the strategy, team, budget, performance, and roadmap, ensuring the program integrates seamlessly into the customer journey and aligns with Relay's mission.
Responsibilities
Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador models, working with the Director of Brand and Creative to define the long-term vision for how creator partnerships drive brand awareness, audience growth, and funded account conversions.
Directly manage and develop a team of Influencer Marketing Managers, owning hiring, leveling, performance management, and growth pathways while coaching the team on creator strategy, deal structure, and platform mechanics.
Personally own Relay's highest-stakes creator relationships and ambassador deals, negotiating usage rights, content cadence, and exclusivity terms with confidence on Relay's behalf.
Pioneer non-traditional creator partnerships for fintech, identifying creators whose audiences have latent SMB-owner concentration—even when their content isn't about business—and designing partnerships that earn attention before they earn a click.
Lead the creative and storytelling work on Relay's biggest creator partnerships, sitting in concepting calls to push ideas forward, writing briefs that give creators a real anchor without scripting them into corners, and holding the editorial bar across the program.
Build the measurement infrastructure that lets the function defend top-of-funnel investment—brand lift, share of voice, audience composition, post-exposure intent—while maintaining attribution discipline on the conversion side, and own influencer budget modeling, pacing, and reporting.
Stay ahead of platform shifts, FTC and compliance changes, and emerging creator formats, continuously identifying new partnership models and channels where Relay should show up.
Requirements
You have 8+ years of experience in influencer or creator marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment. You have a proven track record of pioneering non-obvious creator partnerships, building a creator program from a smaller team into a scaled function, and demonstrating experience building both top-of-funnel and conversion creator motions, and the measurement infrastructure each requires.
Qualifications
You bring strong storytelling and creative concepting instincts; you've personally shaped story arcs on creator campaigns, not just briefed and approved, and you can point to pieces of content you helped develop and articulate what made them land. You have demonstrated experience building both top-of-funnel and conversion creator motions, and the measurement infrastructure each requires—you can walk us through a brand-lift study and a payback analysis you've run. You're a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership. You have deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters, and strong negotiation chops with experience structuring high-six and seven-figure creator deals. You're an organized and detail-oriented operator with working fluency in FTC compliance, usage rights, and brand safety, and you're AI-fluent in how you and your team execute outreach, briefing, and analysis.
Skills
You have experience working in a regulated industry (fintech, healthcare, legal) and know how to navigate creator partnerships under compliance constraints. You have a public POV on the creator economy—newsletter, talks, podcast appearances, Linkedin presence, or in-the-arena writing. You have experience working with brands that focus on small business owners, creators, or entrepreneurs.
Benefits
Relay offers competitive compensation based on impact, with a typical starting salary of $165,000 USD for candidates who demonstrate full readiness for the defined scope of the role. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
Pay
The annual salary range for this role is $148,500 USD to $181,500 USD.
Schedule
Full-time position.