Annual Giving Coordinator

About the role

Everstand is a private, nonprofit organization providing youth and their families with education, mental health, and residential services across the Mid-Atlantic. Our purpose is to enrich communities, one family at a time. Guided by our core values of relationships, impact, safety, and empathy, we see the whole child, not the behavior.

Responsibilities

• Plan and implement all aspects of Everstand’s annual giving program, including quarterly appeals and direct mail and online giving strategies.
• Coordinate with Development Associate to deploy fundraising e-mails via Raiser’s Edge.
• Oversee the annual Red Stocking and Christmas Offering campaign with churches, church groups, and community partners.
• Perform post-appeal analyses to refine and increase ROI in the future.
• Cultivate and engage with ~50 mid-range annual giving prospects ($500 - $1,000) through a schedule of strategic engagement, including personal phone calls, e-mails, and handwritten notes.
• Develop and execute successful annual giving initiatives, including direct mail and e-mail solicitation best practices.
• Manage a portfolio of annual giving donors, focusing on renewals and upgrades.
• Implement donor retention and outreach techniques such as LYBUNT/SYBUNT phone calls and follow-ups, gift anniversary reminders, messaging segmentation, in-person and virtual meetings, etc.
• Collaborate with the Senior Director of Advancement to establish donor acquisition, retention, and renewal benchmarks, as well as regular reporting processes to measure the results of all annual giving activities.
• Support the Advancement services team on the preparation of correspondence for annual giving donors, including solicitations, pledge confirmations, and timely gift acknowledgments.
• Assist Senior Director of Advancement in arranging face-to-face meetings with existing and prospective annual donors.
• Give campus tours and community presentations, as needed.
• Plan and manage stewardship and recognition activities for annual giving donors, including creating a new donor welcome package or creating annual giving societies.
• Support the Senior Director of Marketing and Development in implementing strategies to upgrade existing annual donors to major and/or planned gift donors as part of the Advancement Team’s moves management program.
• Log all invoices for annual giving using the team’s defined workflow.
• Work with the Senior Director of Advancement to establish revenue goals for the fiscal year and key annual giving activities.
• Collaborate with the Senior Director of Advancement to establish donor acquisition, retention, and renewal benchmarks, as well as regular reporting processes to measure the results of all annual giving activities.
• Work effectively with other members of the frontline fundraising team to identify new donors and build strategies for engaging and encouraging donors to give at higher levels.
• Partner with the President/CEO, Senior Director of Advancement to attain 100% participation among members of the Board of Directors annually (fiscal year).
• Support the creation of content for Everstand’s social media, website, and blog.
• Build basic queries and run basic reports within Raiser’s Edge NXT.
• Support a wide variety of events, including staff appreciation, client-facing events, signature events, and other fundraisers.
• Assist in building Everstand’s philanthropic case for support.
• Assist in orienting new employees to Everstand as needed.

Qualifications

• Bachelor’s Degree or equivalent.
• 3+ years of relevant experience in non-profits and frontline fundraising.
• At least one year of CRM experience, Raiser’s Edge NXT strongly preferred.
• Computer literacy including Microsoft Office Suite, Asana, Zoom, and Microsoft Teams.

Skills

• Proven experience in articulating the case for support in a way that inspires prospects and donors to take action.
• Strong communication, follow-up, and interpersonal skills.
• Ability to meet deadlines, establish priorities, set objectives, and achieve goals.
• Strategic problem-solving and implementation of creative solutions.
• Comfortable interacting with prospects and donors one-on-one and in small group settings, as well as addressing larger groups at events and other gatherings.
• Passion for revolutionizing child welfare outcomes and supporting youth and families in the space of education, mental health, and residential services.

Benefits

Generous Paid Time Off: Accrue three (3) weeks of vacation annually, plus two floating holidays and 10 paid company holidays each year—providing 30+ days of paid time off.
Paid Leave: Paid sick leave and bereavement leave.
Comprehensive Health Coverage: Medical, dental, and vision insurance with eligibility beginning on your first day of employment.
FREE Employee Health Insurance: Everstand provides employee-only medical coverage at no cost through Allied Health.
Tuition Reimbursement: Eligible after three months of employment, with reimbursement of up to $5,000 annually for approved educational expenses.
Additional Benefits: Access to a variety of voluntary and employer-sponsored benefit programs designed to support your financial, personal, and professional growth.