Ancillary Revenue Manager

About the role

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals' parent company, Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 609 locations and has about 9,700 employees in North America as of March 31, 2026.

Job Purpose

We are seeking a highly skilled and motivated Ancillary Revenue Manager to oversee our ancillary product portfolio. The ideal candidate will have a strong background in project management, with specific experience in product management, pricing, and point of sale systems. This role requires excellent organizational, analytical, and communication skills to ensure optimized ancillary revenue. The Ancillary Revenue Manager will report to the Senior Ancillary Revenue Manager.

What you will do...

• Develop Ancillary Revenue initiatives, programs, and industry-leading products to maximize returns and provide forward-thinking customer solutions
• Lead enhancement of existing programs such as suggested Items, pass-through fees, protection plans, etc.
• Work with the Marketing and eCommerce teams to create promotional materials and website enhancements
• Analyze customer/competitor ancillary product trends to help identify areas of opportunity
• Provide direction and oversight for tactical and strategic ancillary pricing actions
• Examine changes in market conditions such as new competition, merchandising platforms, and selling dynamics to develop appropriate responses to ancillary programs
• Gather and use relevant data to measure effectiveness, track performance, drive accountability, and to identify patterns, issues, trends and root causes
• Help develop reporting and dashboards to track performance, identify key trends and provide strategic insights that can be provided to various stakeholders, including senior management
• Assist in developing goals, plans, budgets, and forecasting for new and existing ancillary programs and products
• Manage team that drive performance/handles specific product processes
• Facilitate training and change management for program rollouts/product changes
• Build a culture of strategic and operational excellence to outperform competitors and deliver the revenue plan
• Coordinate cross-department planning and execution for new/revised ancillary revenue fees, product pricing and policies with key stakeholders (e.g Rental Protection, Tolls, etc.)
• Participate in development of rental software upgrades and enhancements including the creation of business requirements documentation
• Lead UAT testing for enhancements/changes made to ancillary products

Requirements

• Minimum of 3-5 years of experience in project/product management
• Verifiable track record of driving results including with large-scale initiatives
• Prior focus/experience on chargeback systems preferred
• Experience pulling data (SQL, etc.) and using visual analytics tools (Tableau, Qlik, etc.) to identify insights and drive results
• Involvement in initiatives that required cross functional work inside and outside the organization
• Construction/equipment industry experience preferred
• A four-year college degree in business, logistics, supply chain management or a related field is required
• PMP (Project Management Professional), Six Sigma or other project management certification a plus
• Prior experience in the fuel industry or change management preferred

Skills

• Highly organized and strong attention to detail
• Excellent analytical and problem-solving abilities
• Strong written and verbal communication skills
• Ability to work independently and as part of a team
• Very proficient in MS Office suite of tools
• Ability to work cross-functionally to achieve common goal
• Data analytics and BI tool experience preferred

Pay Range

$85,000 - $95,000