Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team is seeking an Analyst to scale digital marketing & brand research efforts. This person will manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and also be responsible for managing & analyzing brand research projects.

Responsibilities

• Experiment: Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness.
• Execute: Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan.
• Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets.
• Analyse: Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns.
• Collaborate: Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution, and consolidate media data and analysis with digital activity being run in-house.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions
• Great SQL & Tableau knowledge
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
• Great project management, measurement, and planning capability; taking ownership from the start to the finish
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus

Qualifications

• No specific qualifications mentioned beyond the education and experience requirements.

Skills

• Strong analytical skills
• Excellent project management and planning capabilities
• Advanced proficiency in SQL and Tableau
• Proficiency in Excel, including VLOOKUP and Pivot Tables
• Experience with A/B testing and brand research
• Knowledge of statistics and data processing practices

Benefits

• Complete relocation for you and your family
• Excellent benefits package

Pay

TBD

Schedule

TBD