Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team is seeking an Analyst to scale digital marketing and brand research efforts. This role is based in Bangkok, Thailand, with relocation provided.

Responsibilities

• Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness.
• Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan.
• Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets.
• Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns.
• Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution, and consolidate media data and analysis with digital activity being run in-house.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions
• Great SQL & Tableau knowledge
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
• Great project management, measurement, and planning capability; taking ownership from the start to the finish
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus

Qualifications

No specific qualifications mentioned.

Skills

No specific skills mentioned.

Benefits

No specific benefits mentioned.

Pay

No specific pay mentioned.

Schedule

No specific schedule mentioned.