Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team is seeking an Analyst to scale digital marketing & brand research efforts. This person will manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and conduct brand research in-house and with external agencies.

Responsibilities

• Experiment: Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok, and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness.
• Execute: Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan.
• Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets.
• Analyse: Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns.
• Collaborate: Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution, and consolidate media data and analysis with digital activity being run in-house.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions
• Great SQL & Tableau knowledge
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
• Great project management, measurement, and planning capability; taking ownership from the start to the finish
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus

Qualifications

• Passionate about travel and brand marketing
• Experience with digital marketing tools and platforms
• Strong analytical skills
• Excellent communication and collaboration abilities

Skills

• SQL
• Tableau
• Excel
• Project Management
• Data Analysis

Benefits

No specific benefits mentioned in the job posting.

Pay

No specific pay information provided in the job posting.

Schedule

No specific schedule information provided in the job posting.