Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team is seeking an Analyst to scale digital marketing and brand research efforts. This person will manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and conduct brand research in-house and with external agencies.

Responsibilities

• Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok, and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness.
• Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan.
• Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting, and data visualization. Develop key learnings for different media platforms and markets.
• Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns.
• Liaise with external media partners (e.g. Google, Meta) for planning, analysis, and execution, and consolidate media data and analysis with digital activity being run in-house.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field.
• At least 2 years of experience in analytically focused positions.
• Great SQL & Tableau knowledge.
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables.
• Great project management, measurement, and planning capability; taking ownership from the start to the finish.
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus.

Qualifications

• Agoda provides complete relocation for you and your family and excellent benefits.

Benefits

• No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation.
• We are the guardians of the Agoda brand, with a mission to make Agoda a trusted name in global travel.
• We have in common a love of travel (and travel deals) and a passion for finding fun and innovative ways to bring the Agoda brand to the world.

Pay

Details TBD.

Schedule

Based out of Agoda’s Global Operations Center in Bangkok, Thailand.