Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team at Agoda is seeking an Analyst to scale digital marketing and brand research efforts. Key responsibilities include managing digital campaign planning, A/B testing, and reporting across platforms like Meta, Twitter, YouTube, and conducting brand research. This role offers opportunities to learn and grow within the global team based in Bangkok, Thailand.

Responsibilities

• Manage digital campaign planning, A/B testing, and reporting across key digital channels.
• Own the performance of digital and social campaigns, optimizing critical metrics and ensuring media delivery.
• Communicate test results and campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting, and data visualization.
• Delve into data from digital tests and research studies to gather useful insights for campaign optimization.
• Liaise with external media partners for planning, analysis, and execution, consolidating media data and analysis with in-house activities.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or a related field.
• At least 2 years of experience in analytically focused positions.
• Advanced knowledge of SQL and Tableau.
• Comfortable using Excel, proficient in VLOOKUP and Pivot Tables.
• Strong project management, measurement, and planning capabilities.
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus.

Qualifications

• Experience in digital marketing and brand research.
• Understanding of data-driven decision-making processes.
• Excellent communication skills to present findings to stakeholders.

Skills

• Strong analytical skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with data analysis tools such as SQL and Tableau.
• Ability to manage multiple projects simultaneously.
• Good understanding of digital marketing strategies and tactics.

Benefits

We offer a comprehensive relocation package for you and your family, along with excellent benefits including health insurance, retirement plans, and paid time off.

Pay

Competitive salary and benefits package.

Schedule

Full-time position based in Bangkok, Thailand.

Company Culture

Agoda is a dynamic and innovative company that values diversity and inclusivity. We believe in fostering a collaborative and innovative environment where every team member can contribute to our success. Our team is diverse, representing strategists, media planners, project managers, brand managers, creatives, and more, from different walks of life. We have a shared passion for travel and innovation, and we encourage creativity and experimentation in all aspects of our work.

Equal Opportunity Employer

At Agoda, we are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We strive to create an inclusive environment where everyone feels valued and respected.