Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team at Agoda is seeking an Analyst to scale digital marketing and brand research efforts. This role involves managing digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and conducting brand research in-house and with external agencies.

This position offers the opportunity to learn and grow within the global Brand Marketing team based in Bangkok, Thailand. You will play a key role in analyzing campaign and research data to shape the team's strategy and contribute to creating an engaging and meaningful brand in the tech-and-travel space.

Responsibilities

• Manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and other relevant platforms.
• Conduct brand research in-house and with external agencies to demonstrate the impact of campaign activity on brand awareness.
• Own the performance of digital and social campaigns, optimizing critical campaign metrics, and keeping an eye on data to ensure media delivers against the plan.
• Communicate test results and campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting, and data visualization.
• Delve into data from digital tests and research studies to gather useful insights for optimization of brand campaigns.
• Liaise with external media partners (e.g., Google, Meta) for planning, analysis, and execution, and consolidate media data and analysis with digital activity being run in-house.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field.
• At least 2 years of experience in analytically focused positions.
• Great SQL & Tableau knowledge.
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables.
• Great project management, measurement, and planning capability; taking ownership from the start to the finish.
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus.

Qualifications

• Knowledge of digital marketing strategies and tactics.
• Experience with digital analytics tools and platforms.
• Strong understanding of brand management principles and practices.
• Excellent communication and presentation skills.

Skills

• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Excellent attention to detail and ability to manage multiple tasks simultaneously.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Benefits

We offer a comprehensive relocation package for you and your family, along with excellent benefits including:

• Competitive salary and benefits package.
• Flexible work arrangements.
• Professional development opportunities.
• Health insurance and retirement plans.
• Employee discounts on travel and other services.

Pay

The salary range for this position is between $X and $Y, depending on experience and qualifications.

Schedule

The role is full-time and based out of Agoda’s Global Operations Center in Bangkok, Thailand.