Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team at Agoda is seeking an Analyst to scale digital marketing and brand research efforts. This position involves managing digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and conducting brand research projects. The ideal candidate will have experience in analytically focused positions, strong SQL and Tableau skills, advanced Excel proficiency, and knowledge of statistics and data processing.

Responsibilities

• Manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and other relevant platforms.
• Own the performance of digital and social campaigns, optimizing critical campaign metrics and ensuring media delivers against the plan.
• Communicate test results and campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting, and data visualization.
• Delve into data from digital tests and research studies to gather useful insights for optimization of brand campaigns.
• Liaise with external media partners (e.g., Google, Meta) for planning, analysis, and execution, consolidating media data and analysis with digital activity being run in-house.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field.
• At least 2 years of experience in analytically focused positions.
• Great SQL & Tableau knowledge.
• Advanced knowledge of Excel, comfortable using VLOOKUP and Pivot Tables.
• Great project management, measurement, and planning capability; taking ownership from the start to the finish.
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus.

Qualifications

• Knowledge of data analytics tools and techniques.
• Experience in digital marketing and brand research.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Skills

• SQL and Tableau proficiency.
• Advanced Excel skills, including VLOOKUP and Pivot Tables.
• Project management and planning capabilities.
• Statistical and data processing knowledge.

Benefits

We offer a comprehensive relocation package for you and your family, along with excellent benefits. Join us and be part of a dynamic team that is passionate about making travel accessible and enjoyable for everyone.

Pay

Competitive salary and benefits package.

Schedule

Full-time position.

Company Information

Agoda is part of Booking Holdings [NASDAQ: BKNG] and is headquartered in Singapore. We are a global company with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. We connect people to destinations and experiences, offering great deals across millions of hotels and holiday properties, flights, and experiences worldwide.

Equal Opportunity Employer

At Agoda, we are committed to providing equal employment opportunities regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We value diversity and inclusion and strive to create an inclusive environment where everyone feels valued and respected.