Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team at Agoda is seeking an Analyst to scale digital marketing and brand research efforts. Key responsibilities include managing digital campaign planning, A/B testing, and reporting across platforms like Meta, Twitter, YouTube, and conducting brand research. This role offers opportunities to learn and grow within the global Brand Marketing team based in Bangkok, Thailand.

Responsibilities

• Manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and TikTok.
• Conduct brand research in-house and with external agencies to demonstrate the impact of campaign activity on brand awareness.
• Own the performance of digital and social campaigns, optimizing critical campaign metrics and ensuring media delivers against the plan.
• Communicate test results and campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting, and data visualization.
• Delve into data from digital tests and research studies to gather useful insights for optimization of brand campaigns.
• Liaise with external media partners (e.g., Google, Meta) for planning, analysis, and execution, consolidating media data and analysis with digital activity being run in-house.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field.
• At least 2 years of experience in analytically focused positions.
• Advanced knowledge of SQL and Tableau.
• Great project management, measurement, and planning capability; taking ownership from start to finish.
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus.

Qualifications

• Strong analytical skills and ability to interpret data.
• Excellent communication and presentation skills.
• Experience with data analysis tools such as Excel, VLOOKUP, and Pivot Tables.
• Ability to manage multiple projects simultaneously and meet deadlines.