Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

About the role

The Brand Media & Measurement team at Agoda is seeking an Analyst to scale digital marketing and brand research efforts. Key responsibilities include managing digital campaign planning, A/B testing, and reporting across platforms like Meta, Twitter, YouTube, and conducting brand research. This role offers opportunities to learn and grow within the global team based in Bangkok, Thailand.

Responsibilities

• Manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube, and TikTok.
• Conduct brand research in-house and with external agencies to measure the impact of campaign activity on brand awareness.
• Own the performance of digital and social campaigns, optimizing critical metrics and ensuring media delivers against the plan.
• Communicate test results and campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting, and data visualization.
• Delve into data from digital tests and research studies to gather useful insights for optimization of brand campaigns.
• Liaise with external media partners (e.g., Google, Meta) for planning, analysis, and execution, consolidating media data and analysis with in-house digital activity.

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field.
• At least 2 years of experience in analytically focused positions.
• Advanced knowledge of SQL and Tableau.
• Great project management, measurement, and planning capabilities.
• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.).

Qualifications

• Comfortable using Excel, particularly with VLOOKUP and Pivot Tables.
• A strong understanding of data analysis and interpretation.
• Experience with data visualization tools and techniques.
• Excellent communication skills to present findings and insights to stakeholders.

Skills

• Data analysis and interpretation.
• Project management and planning.
• Communication and presentation skills.
• Statistical analysis and data processing.

Benefits

We provide complete relocation for you and your family, along with excellent benefits.

Pay

Competitive compensation package.

Schedule

Full-time position.

Company Culture

Agoda is committed to fostering an inclusive environment where diversity is celebrated and valued. We are proud to be an equal opportunity employer and welcome applications from candidates of all backgrounds and orientations.

Equal Opportunity Employer

At Agoda, we believe in equal employment opportunity and are committed to creating a workplace where everyone feels respected and valued. We strive to attract diverse talent and cultivate an inclusive environment that encourages collaboration and innovation.