Analyst (Marketing Mix Modeling)

About the Company

Keen Decision Systems provides an AI-driven marketing platform that empowers marketing leaders and finance teams to make data-driven, future-focused business decisions. Our platform connects marketing investments to P&L performance, transforming marketing into a profitability driver. As an Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work, we’re growing quickly while fostering a Conscious Culture—a workforce built on purpose where how we operate is as important as our business outcomes. Because we work smarter Monday-Thursday, we offer all employees a three-day weekend.

About the Role

As an Analyst, you’re a key enabler in supporting how our customers improve their Marketing and Media Planning through our powerful Bayesian modeling software, the Keen Platform. Working closely alongside Keen’s Account Directors, you will support the execution of account strategy within a portfolio of named clients.

Responsibilities

• Data Manipulation and Management Services
  • Direct data aggregation, cleansing, and uploading into the Keen Platform
  • Data source integration support with client users
• Model Quality Checks
  • Review inputs and outputs of client business models to ensure they meet quality standards and support account strategy
  • Check for model statistical fit, tactic ROIs, data quality, and narrative support
  • Collaborate with Sr. Analysts to suggest model changes that improve model health and align with client narratives
• Support Plan Optimizations
  • Configure and run optimized marketing plans aligned with Account Director strategy or client planning goals
  • Conduct 1:1 training with client users on the Plans feature of the Keen Platform
• Narrative & Story-Telling Deck Generation
  • Configure Reporting features of the Keen Platform to support account strategy
  • Download PowerPoint exports of reports and develop initial drafts of client narratives
  • Attend key meetings (e.g., Top-to-Tops, Quarterly Business Reviews) to inform and refine client narratives
• Ongoing Troubleshooting & Support
  • Troubleshoot and refine models to ensure they align with clients’ business objectives
  • Monitor model updates for expanding accounts, provide technical support, and identify optimization opportunities
  • Provide feedback to product development for platform enhancements that improve the client experience

Requirements

• You love business software and using it daily
• You love Excel, data, and organizing/analyzing data in Excel
• You love PowerPoint and creating compelling decks
• You are committed to delivering high-quality work and are a self-starter with a passion for learning
• 2+ years of experience in a combination of the following (academic or professional):
  • Marketing Analytics
  • SaaS Customer Success
  • Data Cleansing & Management

Benefits

• Fully remote work from anywhere within the United States
• Monday–Thursday workweek with three-day weekends
• Periodic travel within the U.S. for in-person collaboration events
• Competitive compensation package
• Opportunity to apply advanced methods in a rewarding and innovative career

Must have an established remote-work office and be authorized to work in the United States. Keen is not able to provide sponsorship at this time.