Analyst, Marketing

Responsibilities

• Create and implement a broad, multichannel digital strategy for information sharing and user acquisition.
• Boost brand recognition and build routes that guide end users to our clients.
• Use data analytics to pinpoint and evaluate the best marketing channels.
• Encourage current customers to become brand advocates who influence market opinion and inspire their peers.
• Analyze market, customer, and sales data related to armor systems, protective materials, and advanced composite products.
• Develop regular and ad-hoc reports on market trends, customer demand, win/loss analysis, and product performance.
• Track and measure marketing and commercial KPIs, including pipeline activity, opportunity conversion, customer segmentation, and market penetration.
• Support competitive and market intelligence efforts, including analysis of competitors, technologies, and emerging applications.
• Build and maintain dashboards and executive-ready summaries to support segment leadership and commercial strategy reviews.
• Partner with Sales and Business Development teams to evaluate campaign effectiveness and customer targeting strategies.
• Support forecasting, opportunity analysis, and long-range planning for the Armor and 3D Woven Composites segment.
• Ensure accuracy, consistency, and documentation of market and performance data across systems.
• Adhere to internal data governance, confidentiality, and compliance requirements.
• Perform other duties as assigned in support of the segment’s growth objectives.
• Organize the team’s participation in the Armor conferences

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Analytics, Economics, or a related field.
• 3–5 years of experience in marketing analytics, business analytics, or market intelligence.
• Strong analytical and problem-solving skills with high attention to detail.
• Advanced proficiency in Excel; experience with data visualization or BI tools (e.g., Power BI, Tableau, or similar).
• Experience working with CRM and sales data (e.g., pipeline, opportunity, customer data).
• Ability to translate complex technical or market data into clear, actionable insights.
• Strong written and verbal communication skills.