Allied Fleet Sales Specialist

About the Company

Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan. With over 100 years in business and headquartered in Fenton, Missouri, Fabick Cat is a family-owned legacy committed to serving customers and developing top talent to continue its success for the next century.

About the Role

The Allied Fleet Sales Specialist provides administrative and sales support to the Director of Rental Fleet by coordinating allied fleet rollout activities, maintaining online equipment listings, supporting allied fleet remarketing, developing equipment pricing and customer quotations, managing online marketplace listings, coordinating vendor relationships, and serving as the pricing resource for allied rollout equipment. This role exercises independent judgment within established pricing and profitability guidelines to maximize sales opportunities while protecting margin.

Responsibilities

• Coordinate Allied Fleet Rollout Activities – Support the Allied Fleet Manager by tracking rollout equipment activity, monitoring equipment availability, maintaining accurate equipment records, and ensuring timely communication of rollout opportunities.
• Online Marketplace & Equipment Listings – Create, maintain, and update equipment listings on approved online marketplaces. Coordinate with branch personnel to obtain equipment photographs and verify listing accuracy including specifications, hours, attachments, condition, and pricing guidance.
• Pricing Strategy & Sales Support – Serve as the primary pricing resource for selected Allied rental fleet rollout equipment. Develop customer pricing and quotations within established pricing, margin, and profitability guidelines. Exercise independent decision-making authority when developing customer pricing recommendations. Evaluate market conditions, equipment age, utilization, acquisition cost, inventory levels, and profitability objectives when determining selling prices. Provide timely pricing guidance and recommendations to sales representatives to support customer opportunities. Balance competitiveness with profitability while ensuring consistency with company pricing strategies. Escalate only pricing exceptions or opportunities outside established authority levels.
• Vendor Support & Communication – Maintain relationships with assigned allied equipment vendors by requesting pricing, product information, lead times, and supporting documentation. Organize vendor quotes and information to support purchasing and fleet decisions.
• Equipment & Sales Administration – Monitor equipment listing status, update availability as units are sold or transferred, maintain documentation related to rollout quotes, vendor pricing, listings, and equipment files.
• Process Improvement & Cross-Functional Coordination – Partner with Rental Operations, Branches, Sales Representatives, and the Allied Fleet Manager to improve listing accuracy, quote turnaround, communication, and overall sales support processes.

Requirements

• 2-4 years of administrative support, sales support, dealership operations, rental operations, or related experience preferred.
• Experience with equipment sales/rental operations preferred.
• Proficiency with Microsoft Office and dealership/ERP systems.
• Strong organizational, customer service, and communication skills.
• Prior experience with online marketplace listings, specifically in the heavy equipment industry, strongly preferred.
• Strong business acumen with the ability to evaluate pricing opportunities, equipment value, and profitability.
• Ability to exercise sound judgment and make independent pricing decisions within established authority levels.
• Comfortable balancing sales growth with margin protection.

Work Environment

• Primary work is performed in an office or service facility environment with frequent communication by phone and computer.
• Tasks involve sitting for extended periods, using hands and fingers to operate a computer and telephone, and reaching with arms.
• Occasional standing, walking, bending, stooping, crouching, and kneeling may be required, especially when verifying equipment status in the yard or assisting with parts logistics.
• Must be able to lift and move up to 25 pounds occasionally and safely handle heavier loads up to 50 pounds with assistance when necessary.
• Work may occasionally involve exposure to a warehouse or outdoor environment with moderate noise and varying weather conditions; appropriate personal protective equipment (PPE) should be used as required.
• Specific vision abilities include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.