Airport Marina Ford - Sales - BDC Rep

About the role

Communicates with customers through email and phone calls to schedule appointments for customers to visit the store.

Responsibilities

• Responds to customer requests from the Internet lead system and gathers information about the make, type, and quality of vehicle desired, trade-in details, and customer’s goals.
• “Mines” the existing customer database for new or additional customer interest in vehicle purchases, contacting customers by email, phone, and text messages.
• Researches and develops lists of potential clients.
• Identifies and qualifies business opportunities.
• Follows up on sales leads and makes cold calls to potential clients.
• Schedules appointments for customers to visit the dealership to meet with a salesperson.
• Consults regularly with the Internet Director.
• Follows an owner follow-up system to encourage repeat and referral business and contribute to customer satisfaction.
• Follows a prospect development system, sending follow-up emails and making follow-up calls to potential customers.
• Follows established prospecting steps and procedures.
• Remains knowledgeable of new products, features, accessories, and processes.
• Attends sales meetings and training sessions as scheduled.
• Meets or exceeds written forecast and projection numbers.
• Performs other duties as assigned.

Requirements

• High school diploma or general education degree (GED); or one to three months’ related experience and/or training; or equivalent combination of education and experience.
• Ability to communicate effectively orally and in writing with co-workers, potential, and current clients.
• Ability to read, analyze, and interpret written and verbal instructions.
• Ability to write routine reports, correspondence, emails, and text messages with correct grammar.
• Ability to effectively present information and respond to questions from managers, clients, and customers.
• Ability to calculate figures such as discounts, interest, and percentages.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to anticipate and solve practical problems or resolve issues.

Physical Demands

• Works 5 days a week, 8 to 10 hours per day.
• Regularly required to talk or hear.
• Frequently required to walk, reach with hands and arms, sit, or stand as needed.
• May require walking primarily on a level surface for periodic periods throughout the day.
• Reaching above shoulder heights, below the waist, or lifting as required to file documents or store materials.
• May include lifting up to 25 pounds for files or computer printouts on occasion.
• Must have excellent keyboarding skills.
• Must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment

• Exposed to an office work environment with moderate noise levels.
• Primary environment includes ambient room temperatures, lighting, and traditional office equipment.