Airport Advertising Manager

Are you an independent sales rep interested in helping businesses with innovative advertising campaigns? If so, we'd love to have you join our team in Des Moines, Iowa.

About the role

The purpose of the Airport Advertising Manager is to meet and exceed sales projections by selling advertising to qualified advertisers using professional sales techniques. This position manages an airport’s advertising concessionaire program, cultivates positive and lasting relationships with Airport Authority personnel, and provides local oversight to administrative and operational employees. The role is the primary contact for Lamar National Sales, coordinating with other departments to ensure products and services are delivered by scheduled deadlines, including collections.

To perform sales duties, the Airport Advertising Manager will be customarily and regularly engaged outside of Lamar’s offices, selling airport advertising through a relationship-based approach at the locations of potential customers.

Responsibilities

• Meet and exceed sales objectives in assigned market(s) by promoting and selling airport advertising through a relationship-based approach.
• Develop relationships with local businesses, acquire new advertisers, and maintain existing accounts through prospecting, sales presentations, rate negotiation, deal closure, and post-sale customer service.
• Travel directly to customers and prospects to develop and maintain relationships for selling advertising.
• Personally contact and secure new business accounts by presenting products to existing and potential customers, assisting them in selecting those best suited to their needs.
• Identify potential growth areas and open new accounts.
• Establish, develop, and maintain business relationships with current and prospective customers in the assigned territory to generate new business.
• Maintain and grow a personal account list through telephone calls and in-person visits to existing and prospective customers weekly.
• Meet monthly, quarterly, and annual revenue objectives.
• Research sources for developing prospective customers and determine their potential.
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Expedite the resolution of customer problems and complaints.
• Coordinate sales efforts with marketing, sales management, administrative, and operations groups to ensure efficiency.
• Share pipeline reports with Manager weekly on the designated day and time.
• Plan and organize personal sales strategy by maximizing the return on time investment for the market.
• Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends through pertinent literature and consulting with marketing and service areas.
• Build and maintain positive relationships with Airport Authority staff through regular calls and/or meetings (weekly, monthly, and/or quarterly).
• Respond to Airport Authority staff promptly and professionally.
• Notify Airport Fulfillment Team, Airport Services, and National Sales of inventory location changes or adjustments.
• Serve as Market Liaison for Airport Office Manager and Airport Billing team to ensure accuracy of monthly Airport revenue reporting.
• Respond to National Sales and National Account Services Manager requests timely and within established response guidelines.
• Monitor current National campaign end dates and proactively provide National Sales with appropriate renewal opportunities.
• Liaison with National Account Services Manager and inform National Sales of upcoming market major events and opportunities.

Requirements

• Excellent written, verbal, and listening skills.
• Ability to speak on a one-to-one basis using appropriate vocabulary and grammar to obtain information, explain policies and procedures, and persuade others.
• Ability to make oral presentations to provide information or explain policies and procedures.
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
• General knowledge of local and national media trends, including companies outside of Lamar.
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
• Work independently and follow through on assignments with minimal direction.
• Work under general direction and resolve most conflicts independently.
• Initiate various projects and assignments.
• Analyze information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusions.

Qualifications

• Required: High School Diploma or Equivalent.
• Required: Valid Driver’s License.
• Required: 2-3 years of successful business-to-business sales experience.
• Preferred: Bachelor’s degree in any field.
• Preferred: Advertising/media sales experience.
• Preferred: Proven relationships with area clients, established track record of selling to local and direct clients.

Benefits

• Comprehensive 6-week training program with opportunities to participate in Lamar Sales School.
• Multiple medical plan options and health savings account.
• Hospital, Accident, and Critical Illness coverage.
• Dental and vision insurance.
• Short and long-term disability and paid parental leave.
• 120 hours of paid time off (PTO) that increases with tenure.
• 12 paid company holidays including Presidents Day and Juneteenth.
• Employee Stock purchase plan.
• 401(k) plan with company match.
• Wellness program incentives such as medical plan premium holidays and HSA contributions.
• Ongoing professional development and internal leadership programs to maximize career potential.
• Advancement opportunities, as the goal is to promote all Sales Managers from within.

Pay

An hourly pay of $20/hr with an annual earning potential of $70,000 - $80,000. Phone allowance provided.

Schedule

Monday-Friday part-time schedule (100% remote) with paid holidays.

Physical demands and work environment

The primary work environment for this position is an office, airport, and/or a vehicle. The physical requirements include:

• Light lifting, pushing, reaching, seeing (including reading, color distinction, acuity, depth perception, and peripheral vision).
• Sitting more than 50% of the time, standing, stooping, talking, turning, walking, and climbing.
• Ability to install physical signs as needed.
• Nights spent away from home are less than 10%.

About us

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule and operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices and use innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026.