Advertising Manager

Account Strategy, Campaign Ownership & Channel Expansion

You own end-to-end advertising strategy across Amazon (key focus), TikTok Shop, and Walmart Connect — objectives, budget allocation, ACOS/TACOS targets, and bid strategy per account, including scale/kill decisions on TikTok Shop (Spark Ads, VSA, GMV Max) and Walmart Connect (Sponsored Search, Sponsored Brands, DSP as it comes online).

Configure and manage Xnurta campaign settings, and build/maintain campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brand Video, Walmart Sponsored Search, and TikTok Shop paid formats.

Set optimization rules, thresholds, and guardrails so the overseas Advertising Strategist executes within clear parameters.

Develop keyword strategy per brand — core targets, negative keyword frameworks, search term harvesting — and translate learnings across channels: what transfers from Amazon, what needs a channel-specific approach, where the halo effect shows up.

Lead quarterly strategic planning: review prior period, identify shifts, set goals, build the go-forward roadmap.

Oversight & Team Leadership

Serve as direct manager of the overseas Advertising Strategist — assign daily/weekly/monthly tasks within established SOPs and verify completion.

Run regular check-ins (daily async + weekly live sync); review reports, flag discrepancies, provide structured feedback.

Escalate performance or reliability concerns to the Director with documented context.

Stakeholder Communication & Reporting

Primary advertising point of contact for Senior Brand Managers and senior leadership; lead brand review meetings with confidence and field real-time questions with data-backed answers.

Translate performance into clear, jargon-free summaries — what's working, what isn't, why it matters, what happens next — pushing insights proactively rather than waiting to be asked.

Own weekly and monthly performance reports per brand across all channels: spend, ACOS/ROAS/TACOS, attributed sales, top/bottom performers, strategic recommendations.

Run monthly campaign audits (structure, keyword health, budget pacing, placements, competitive positioning) using Xnurta, Amazon Brand Analytics, Helium 10, and Data Dive.

Maintain a living opportunity log per brand and track TACOS alongside ACOS to capture halo effect on organic sales.

Assist in building out key systems and SOPs for the department.

Creative Collaboration & Product Launch Support

Identify creative asset needs across the portfolio and submit clear briefs to the Creative team with campaign context, audience, objective, and deadline.

Review new assets pre-deployment and monitor performance post-launch, escalating underperformers with specific feedback.

Translate launch briefs into complete advertising plans across all channels — structure, keyword strategy, budget, ACOS target, timeline.

Oversee the first 4 weeks closely with daily performance review, real-time adjustments, and immediate escalation of launch-threatening issues; deliver a 30-day post-launch report with go-forward recommendations.