Airport Advertising Manager

Are you an independent sales rep interested in helping businesses with innovative advertising campaigns? If so, we'd love to have you join our team in Raleigh, North Carolina.

About the role

The Airport Advertising Manager is responsible for meeting and exceeding sales projections by selling advertising to qualified advertisers using professional sales techniques. This position involves managing an airport’s advertising concessionaire program, cultivating relationships with Airport Authority personnel, and providing local oversight to administrative and operational employees. The role serves as the primary contact for Lamar National Sales and coordinates with other departments to ensure products and services are delivered by scheduled deadlines, including collections.

Responsibilities

• Meet and exceed sales objectives by promoting and selling airport advertising through a relationship-based approach.
• Develop relationships with local businesses, acquire new advertisers, and maintain existing accounts through prospecting, sales presentations, negotiating rates, closing deals, and providing customer service.
• Travel directly to customers and prospects to develop and maintain relationships.
• Personally contact and secure new business accounts by presenting products to existing and potential customers.
• Identify potential growth areas and open new accounts.
• Establish, develop, and maintain business relationships with current and prospective customers to generate new business.
• Maintain and grow a personal account list through telephone calls and in-person visits.
• Meet monthly, quarterly, and annual revenue objectives.
• Research sources for developing prospective customers and determine their potential.
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Expedite the resolution of customer problems and complaints.
• Coordinate sales efforts with marketing, sales management, administrative, and operations groups.
• Share pipeline reports with Manager weekly.
• Plan and organize personal sales strategy to maximize return on time investment.
• Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends.
• Build and maintain positive relationships with Airport Authority staff through regular calls and meetings.
• Respond to Airport Authority staff promptly and professionally.
• Notify Airport Fulfillment Team, Airport Services, and National Sales of inventory location changes or adjustments.
• Serve as market liaison for Airport Office Manager and Airport Billing team to ensure accuracy of monthly Airport revenue reporting.
• Respond to National Sales and National Account Services Manager requests in a timely manner.
• Monitor current National campaign end dates and proactively provide renewal opportunities.
• Inform National Sales of upcoming market major events and opportunities.

Requirements

• Excellent written, verbal, and listening skills.
• Ability to speak on a one-to-one basis using appropriate vocabulary and grammar to obtain information, explain policies, and persuade others.
• Ability to make oral presentations to provide information or explain policies and procedures.
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
• General knowledge of local and national media trends, including companies outside of Lamar.
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
• Work independently and follow through on assignments with minimal direction.
• Resolve most conflicts independently under general direction.
• Initiate various projects and assignments.
• Analyze information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusions.

Qualifications

• Required: High School Diploma or Equivalent.
• Required: Valid Driver’s License.
• Required: 2-3 years of successful business-to-business sales experience.
• Preferred: Bachelor’s degree in any field.
• Preferred: Advertising/media sales experience.
• Preferred: Proven relationships with area clients and an established track record of selling to local and direct clients.

Benefits

• Comprehensive 6-week training program with opportunities to participate in Lamar Sales School.
• Multiple medical plan options and health savings account.
• Hospital, Accident, and Critical Illness coverage.
• Dental and vision insurance.
• Short and long-term disability and paid parental leave.
• 120 hours of paid time off (PTO) that increases with tenure.
• 12 paid company holidays including Presidents Day and Juneteenth.
• Employee Stock purchase plan.
• 401(k) plan with company match.
• Wellness program incentives such as medical plan premium holidays and HSA contributions.
• Ongoing professional development and internal leadership programs.
• Advancement opportunities, with a goal to promote all Sales Managers from within.

Pay

An hourly pay of $20/hr with an annual earning potential of $70,000 - $80,000. Phone allowance included.

Schedule

Monday-Friday part-time schedule (100% remote) with paid holidays.

Physical demands and work environment

• The primary work environment includes an office, airport, and/or a vehicle.
• Physical requirements include light lifting, pushing, reaching, seeing (reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, stooping, talking, turning, walking, and climbing.
• Ability to install physical signs as needed.
• Nights spent away from home are less than 10%.

About Lamar Advertising

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through billboards, interstate logos, hand-painted murals, transportation, and airports, including the largest network of digital billboards in the United States.

We live by the Golden Rule and operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices and use innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic. Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.