Advertising Account Executive, Market Retail

About the role

This role is responsible for managing and growing a portfolio of local clients, with accountability for driving revenue growth and expanding client relationships through strategic, outcome-driven advertising solutions. Applies market insights, campaign data, and consultative sales techniques to design and deliver integrated, multi-platform media strategies aligned to client objectives and measurable business outcomes across linear, streaming, and digital channels. Serves as a consultative partner, influencing client decisions through data-informed recommendations and cross-platform solutions that support both short-term performance and ongoing account growth.

Responsibilities

• Customarily prospecting, developing, and maintaining local client relationships away from home or office within assigned territory to achieve revenue targets
• Analyzing client needs and designing data-informed, multi-platform advertising strategies
• Presenting and executing customized media plans aligned to business objectives
• Collaborating cross-functionally to ensure successful campaign execution and delivery
• Maintaining accurate forecasting, reporting, and pipeline tracking
• Using attribution insights to optimize campaigns and support consultative selling
• Prioritizing territory and accounts based on local market dynamics
• Applying cross-platform media planning across TV, streaming, and digital channels
• Tracking campaign performance and interpreting reporting insights
• Developing proposals and delivering effective client presentations
• Applying a strong consultative selling approach
• Handling objections and resolving client challenges effectively
• Managing relationships and building client trust
• Communicating effectively across clients and internal teams
• Consistent exercise of independent judgment and discretion in matters of significance
• Regular, consistent and punctual attendance
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
• Other duties and responsibilities as assigned

Skills

• Collaboration
• Client Relations
• Analytical Thinking
• Consultative Sales Techniques
• Business Objectives

Education

High School Diploma / GED

Relevant Work Experience

2-5 Years