Admissions Director

Location: Huntington, WV

Qualifications

• Education: Minimum high school diploma or GED; two or more years of college preferred.
• Experience: 2+ years of skilled nursing facility (SNF) experience; background in healthcare, human services, public relations, long‑term care, or social services.

Responsibilities and Duties

• Present the center positively to the public and professional healthcare community, educating them on services provided.
• Dedicate at least 75% of working hours to direct interaction with the market community to promote facility services.
• Maintain an 80% conversion rate from referrals to admissions.
• Achieve and maintain 90% or higher occupancy at all centers or meet/exceed census budgets.
• Maintain professional rapport with all staff, including Community Relations teams.
• Respect confidentiality of information and disclose only to authorized personnel.
• Meet daily with the Administrator to discuss current admissions, expectations, and results.
• Maintain close personal contact with all referral sources.
• Represent the center to the community in a coordinated effort with the community relations team, including public speaking, visits to hospital discharge planners, physicians, and insurance case managers.
• Coordinate and participate in facility events such as health fairs and family dinners.
• Participate in insurance contract negotiations and assist with pre‑admission cost‑out analysis of managed‑care and PPS referrals.
• Provide daily census reports to Corporate, the Administrator, and other designated personnel.
• Monitor competitor activities and keep the center informed.
• Focus community relations on segments most likely to need the facility’s services.
• Maintain admission guidelines by writing, updating, and recommending changes to admission criteria, policies, and procedures.
• Market programs and facilities by preparing informational brochures, writing and placing advertisements, answering questions, and conducting tours.

Benefits

• Competitive compensation.
• Generous paid time off.
• 401(k) retirement plan.
• Flexible daily pay.
• Comprehensive benefits package including dental, health, vision, and disability insurance.
• Wellness program access.
• Inclusive workplace culture that values diversity and collaboration.
• Career and educational development opportunities.
• Comprehensive onboarding and professional development programs.

Schedule

Monday to Friday with weekend availability as needed.