Acura Brand Specialist

About the role

Bring your ambition. Own your success. Columbia, South Carolina | McDaniels Acura You know how to sell. You’re passionate about premium vehicles. And you’re ready to bring your energy and ambition to a dealership that embraces a modern way of doing business. McDaniels Acura in Columbia, SC, is looking for an experienced Acura Brand Specialist who combines a competitive mindset with a genuine commitment to the customer experience. We’re not looking for someone who waits for opportunities. We’re looking for someone who creates them—a motivated professional who builds relationships, follows through, and is ready to master our modern, paperless digital sales process. Your drive belongs here. This is an opportunity to represent Acura, connect with customers who value performance and refinement, and take ownership of your sales career. Our approach combines personal service with digital tools. Bring your sales experience, your willingness to learn, and your determination to succeed.

Responsibilities

• Create opportunities. Engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.
• Bring the vehicles to life. Deliver compelling presentations and test drives that connect each vehicle’s features to the customer’s needs.
• Own your follow-up. Use our CRM and digital tools to stay organized, manage your pipeline, and keep every opportunity moving.
• Make buying feel straightforward. Guide customers through our paperless sales process with confidence, clarity, and professionalism.
• Know your product. Build your knowledge of the Acura lineup and competing premium vehicles.
• Pursue results. Set ambitious goals, take coaching seriously, and stay accountable for your performance.
• Build lasting relationships. Deliver an experience that gives customers a reason to return—and recommend you.

Requirements

• Proven automotive sales experience; premium or luxury-brand experience is a strong plus.
• Genuine enthusiasm for Acura, automotive technology, and the driving experience.
• A proactive, competitive mindset with the discipline to turn activity into results.
• Confidence communicating in person, by phone, through text, and on video.
• Comfort with technology and a willingness to adopt a modern, paperless sales process.
• Consistent CRM habits, strong follow-through, and attention to detail.
• Energy, professionalism, and the ability to earn trust without pressuring customers.
• A coachable attitude and the ambition to build a successful long-term career.
• Available to work flexible hours and weekends.
• Self‑starter mentality and ambitious spirit preferred.
• Ready to waste no time learning new product details, eager to improve.
• Phenomenal communication skills with customers and team members.
• Professional, well‑groomed personal appearance.
• Use of own laptop required.
• Clean driving record and valid driver’s license.

Pay

Aggressive hourly draw and commission pay plans.

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Other benefits (state‑of‑the‑art facility, CAFE 125 eligible health, dental, vision)
• Employer‑paid life insurance
• 401(k)
• Generous paid time off (PTO) accruals
• Paid training
• Career path advancement opportunities

Schedule

We provide a strong work‑life balance schedule.