Account Manager, Media Solutions

About the role

At The Knot Worldwide, the Account Manager (you!) will partner with the Global Media Sales Team to develop media plans and optimize campaign and marketing opportunities for Global clients. This client-facing role is focused on relationship building, strategic media planning, campaign execution, and pacing/performance.

Responsibilities

• Manage the Advertiser/Agency/Client relationship in partnership with the Sales Lead and operate as the main point of contact for any matters related to your campaign assignments
• Effectively work with cross-functional departments such as Sales, Revenue Operations, Ad Operations, Product, Ad Insights, and Integrated Marketing
• Utilize multiple internal order management systems such as JIRA, Google Ad Manager, and Operative One
• Be a subject matter expert on all product and packaging offerings related to Global Media Solutions' core revenue category focuses
• Support Sales Lead in strategizing product offerings for all prospecting initiatives and inbound requests
• Create strategic media plans based on Client/Advertiser/Agency KPIs, inventory best practices, and proven success in past performance
• Schedule and join internal brainstorming meetings with Sales and Integrated Marketing team members to review requests for proposals and provide strategic recommendations for media elements based on advertiser KPIs, budgets, and timelines
• Check inventory and media plan availability across multiple order management systems
• Responsible for compiling margin analysis on a product and deal level, to ensure proposals comply with company best practices for pricing and discounting requirements
• Recommend product types for media pitches based on Advertiser/Agency timelines and internal deadlines for asset collection
• Process all Advertiser/Agency contracts & Insertion Orders with Management and Legal team members
• Activate campaign in order management systems and make sure all products are in Google Ad Manager to begin trafficking Advertiser/Agency tags and assets
• Prepare and lead external kick-off call presentation meetings to set expectations on requirements for timely launch, which includes deadlines for assets and ad spec requirements
• Ensure internal teams, such as Ad Operations, Email Marketing, and Social Media teams, have the right assets with sufficient turnaround time for campaign deployment
• Be the liaison with outside vendors for the creation of custom high-impact rich media units
• Collaborate with the Integrated marketing team members and the Product team members on communication for all custom executions
• Confirm campaign activation with the Advertiser/Agency by providing screenshots of Launch Decks
• Monitor campaign pacing and performance in partnership with the post-sales Account Management team members and the Revenue Operations team
• Host bi-weekly client-facing meetings to review campaign performance and upcoming launches
• Make advertiser recommendations for optimizations or reallocations as needed, and process any potential revised Insertion Orders
• Responsible for sharing client-facing monthly reporting, including performance highlights when applicable
• Review monthly billing with the post-sales Account Management team members to ensure campaigns are invoiced accurately
• Present mid-year and end-of-year wrap decks to Advertiser/Agency to highlight benchmarks and performance to secure incremental/revenue renewals

Requirements

• Bachelor’s degree with a strong academic record
• Minimum of 3 years of experience in media planning (at the publisher or agency level)
• Ability to multitask across multiple projects and stakeholders
• Excellent communication skills, both verbal and written
• Outstanding Excel and PowerPoint skills are required
• Responds well under pressure with the ability to prioritize and complete tasks efficiently
• Operative One, Salesforce, Google Ad Manager, and JIRA experience is a plus

Work Model

This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

Benefits

Annual salary range: $59,098 - $85,000 USD

Equal Employment Opportunity

The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, genetic information, disability, or veteran status.

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