Account Manager, Media & Client Strategy

Key Responsibilities

• Serve as the primary point of contact and trusted advisor for assigned client accounts
• Build strong, long-term relationships with senior marketing, revenue, and operations stakeholders
• Balance client expectations with internal priorities, scope, and resourcing
• Grow smaller client relationships into larger deals while building your own book of business
• Accountable for account retention and expansion
• Lead development of multi-channel media strategies aligned to client business goals, ICPs, and revenue targets
• Oversee planning, execution, and optimization of demand generation campaigns across channels such as: LinkedIn, Google, programmatic, paid social, and emerging B2B media platforms
• Ensure campaigns support full-funnel objectives, from awareness through pipeline and revenue
• Own performance measurement and optimization against KPIs such as CPL, CPQL, pipeline contribution, and ROIC
• Manage media budgets across channels, partners, and tactics with clear accountability
• Evaluate, select, and manage relationships with media vendors, publishers, and platforms
• Oversee external partners or agencies where applicable to ensure quality, alignment, and efficiency
• Ensure pacing, forecasting, and budget performance are clearly communicated to clients

Data, Analytics & GTM Alignment

• Partner closely with GTM Engineering to ensure: CRM, marketing automation, and attribution systems are properly configured
• Reporting accurately reflects funnel performance and revenue impact
• Collaborate with Demand Generation and Demand Capture leads to align paid, organic, and AI-optimized search strategies
• Interpret performance data to surface insights, guide optimization, and inform strategic decisions
• Contribute to defining reporting frameworks that align client KPIs with CGM's internal efficiency metrics

Project & Team Leadership

• Lead cross-functional delivery across strategy, media, GTM Engineering, and Demand Capture
• Ensure projects stay on track: on time, on budget, and aligned to client goals
• Provide direction, mentorship, and feedback to media and account team members as needed
• Contribute to process improvements that increase clarity, efficiency, and quality across teams

Requirements

• 4-8+ years experience in a B2B marketing agency, consultancy, or in-house role with agency exposure
• Proven experience owning client relationships and leading multi-channel demand generation programs
• Strong background in paid media strategy and performance marketing for B2B SaaS or technology companies
• Experience working with or alongside analytics, RevOps, or marketing operations teams
• Working knowledge of tools such as: LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, Marketo, Looker Studio or similar BI tools
• Comfortable translating performance data into clear recommendations for senior stakeholders
• Exceptional communication, organization, and problem-solving skills
• A strategic, systems-oriented thinker who still cares deeply about execution quality