Account Executive, Business Development

Duties and Responsibilities

• Primary Objectives:
  • Generate new business opportunities with CPG brands
  • Build and manage outbound prospecting pipeline
  • Secure discovery meetings and presentations
  • Sell: SaaS tools/platforms, Shopper marketing retainers, Consumer promotions
  • Represent the agency at industry events/trade shows
  • Build long-term client relationships
• Core Responsibilities:
  • Prospecting / Pipeline Development (40–50%):
    • Cold calling/email outreach with self-created content
    • LinkedIn prospecting
    • CRM management via Salesforce
    • Building target account lists
    • Following up consistently
    • Booking meetings
  • Sales Process Management (25–35%):
    • Discovery calls and qualification with prospective clients
    • Proposal coordination with Business Development lead
    • Strategic solution selling and pricing discussions
  • Industry / Relationship Building (10–20%):
    • Trade shows and events
    • Partner relationship development
  • Internal Collaboration (10–15%):
    • Work with account teams
    • Aid with proposals

  Qualifications

  • A Bachelor’s degree in marketing, business administration, communications, or a relevant field
  • A minimum of 3 years of experience in client services and/or sales
  • Demonstrates an understanding of sales operations and business practices
  • In-depth knowledge of marketing and sales techniques and best practices
  • Capacity to manage various projects and work to tight deadlines
  • Comfortable with negotiation and conversations on pricing
  • Outstanding written and verbal communication skills
  • Willingness to travel
  • Proficient with Microsoft Office (PowerPoint presentation creation)

  Benefits

  • Medical, dental, and vision insurance
  • Short term disability coverage
  • Additional life insurance
  • Profit Sharing and Cash Balance plan
  • 401(k) plan

  Company Information

  We are working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home a day or two a week is beneficial.