Account Director, Paid Media

About the role

We are looking for an experienced Account Director, Paid Media to lead strategic digital media initiatives for pharmaceutical brands in New York, New York. This role is ideal for a client-facing leader who brings deep expertise in launch planning, rare disease marketing, and multi-channel paid media execution. The successful candidate will guide integrated media strategy across complex brand portfolios while partnering closely with internal teams and clients to drive thoughtful, data-informed decisions.

Responsibilities

• Lead paid media strategy for pharmaceutical accounts, shaping integrated plans that align with brand goals, audience needs, and market dynamics.
• Oversee the development and execution of digital campaigns across paid search, paid social, programmatic, and endemic media channels.
• Serve as a senior client partner, providing strategic counsel, presenting recommendations, and ensuring work is delivered with accuracy and professionalism.
• Direct media planning and investment decisions for launch brands, with a focus on building awareness, engagement, and measurable performance.
• Manage account activity across multiple pharmaceutical brands, ensuring consistency in strategic direction while adapting to each product’s objectives.
• Collaborate with cross-functional teams to translate business goals into actionable media programs and optimized campaign approaches.
• Analyze campaign results and marketplace trends to refine recommendations, improve effectiveness, and support future planning.
• Mentor team members and help maintain high standards for account leadership, communication, and operational excellence.

Requirements

• 8-10+ years of experience in account leadership within media, advertising, or agency environments.
• At least 5 years of recent experience supporting pharmaceutical brands, including client-facing strategic responsibility.
• Demonstrated success working on pharmaceutical launch brands; rare disease experience is strongly preferred.
• Strong background in digital media planning and buying across paid search, paid social, programmatic, and endemic channels.
• Able to lead strategic discussions, influence stakeholders, and translate complex information into clear recommendations.
• Experience managing multiple brands within a single client relationship or across a broader portfolio.
• Knowledge of biopharmaceutical marketing considerations and the nuances of regulated industry communications.

Qualifications

• BS/BA degree in Marketing, Communications, Business, or related field.
• Proven track record of success in leading complex, multi-channel campaigns.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with clients and colleagues.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong analytical skills with the ability to interpret data and make informed decisions.

Skills

• Strategic thinking and problem-solving abilities.
• Client management and relationship-building skills.
• Project management and organizational skills.
• Technical proficiency in digital media platforms and tools.
• Strong understanding of pharmaceutical marketing principles and regulations.

Benefits

Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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