Account Director, Media

About the role

AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Director in our beauty and lifestyle division. The ideal candidate should possess 6-8+ years of post-college / internship experience in PR. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Key Responsibilities

• Client Relationships & Growth
• Lead and oversee all assigned accounts within portfolio, ensuring they are in good standing
• Proactively contribute to the organic growth of accounts, offering strategic thinking, ideas and opportunities to build relationships of influence
• Buil excellent client relationships, as the day-to-day client contact and media liaison
• Works in collaboration with SVP/VPs to build and deliver client development plans, to solidify and grow AZIONE’s influence with clients, and translate into organic growth
• Serve as senior client contact and account lead; address client issues thoughtfully and effectively, escalating issues internally as appropriate
• Lead calls with client and in-person meetings alongside senior team leadership
• Attends 1:1 media briefings with clients as needed (i.e. interviews, desksides, press previews, event activations and more)
• Acts as a source of knowledge to clients, bringing expertise, knowledge and experience to all conversations, initiatives and projects
• Oversee and contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation
• Strategic Thinking
• Actively pitches across client priorities to consistently secure business, brand, and product features, ad trade stories, executive profiles, podcasts, and trend stories to articulate marketplace differentiation and reach key stakeholders
• Shepherds the curation of appropriate editorial and brand partnership opportunities while overseeing the influencer + talent programming for client projects
• Conceptualizes and executes 360-degree integrated PR campaigns as extension of clients’ in-house marketing teams, inclusive of business + lifestyle media relations, influencer engagement, brand partnerships and experiential activations, meeting OKRS (when applicable)
• Oversee cadence of media coverage, messaging, and press material development, ensuring all are in line with clients’ overall strategy and brand guidelines
• Oversees the implementation of brand partnerships
• Review and sign off on all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables
• Oversee and approve weekly and monthly recaps for all team projects
• Excellence in Delivery
• Maintains and continuously grows network of powerful “turnkey” media, brand partners, and influencer relationships
• Ignite steady rhythm of proactive and inbound editorial, partnership, and event integration opportunities
• Stays apprised of new technologies and business trends, affiliate platforms, social media trends, and more, assessing brand relevance and strategic use
• Continuously stays up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
• Maintain and share insights on industry news and trends
• Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
• Manage and contribute to agency database of editorial relationships
• Leadership
• Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
• Mentors, leads and inspires individual account teams effectively and responsibly to manage situations with a positive outcome
• At a brand level, demonstrates accountability for client success by clearly defining account team roles and responsibilities, providing coaching, guidance and tools to facilitate goal achievement
• Contributes to building a positive culture of the team and broader studio
• Encourages a positive collaboration and synergy between the PR + Digital teams
• Development of the team culture and staffing development, attending and leading teamwide calls to nurture team growth, steering performance review process, one-on-one team member supervisions, and empowering others to take accountability for their learning
• Manage growth of PR team members, taking responsibility for goal setting, development opportunities and advocating for progression
• Mentors, leads and inspires the PR team effectively and responsibly to manage situations to a positive outcome
• Manages conflict, leaning into issues as they arise
• Actively appreciates colleagues, clients and suppliers to recognize and reward great work
• Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team

Requirements

• 6-8+ years of post-college / internship experience in PR
• Strong problem-solving skills with a creative mindset
• Must be located in Los Angeles
• Our LA team operates on a hybrid office schedule

Benefits

• Salary - $110,000 - $140,000 annually (based on experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Year-long summer Friday hours
• 401K benefits

To Apply

Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.