Account Director - Integrated Digital Agency

Key Responsibilities

• Establish, attend, and lead regular client sessions, including the involvement of cross-agency teams.
• Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.
• Demonstrated knowledge of digital, media, content, creative, and strategy.
• Define strategic and marketing initiatives to advance the client’s brands and business with annual goals of 20% organic growth and retention of 85%.
• Establish and maintain an understanding of the client’s business and category.
• Identify and capture new growth opportunities and anticipate or listen for client needs.
• Understand and work within the monthly hours’ budget for each client.
• Define and ensure delivery on client scope of work both internally and externally.
• Monitor client project progress and performance delivery.
• Understand and ensure all client KPIs are documented and delivered upon.

Project Oversight

• Oversee client-specific projects, in coordination with Project Management and Account Management, timelines and project deliverables for relevant designated book of business.
• Provide key insight and direction to drive the quality and performance of the project and client portfolio supported.
• Manage project and client profitability.
• Ensure coordination of client/agency team meetings, including project kick-off meetings and periodic update meetings with the client.
• Submit proposals, suggested concepts, and estimated budgets to client for approval.
• Work closely with internal departments to monitor and direct as necessary the day-to-day project flow; provide clear and timely direction to all other agency departments: team meetings, creative briefs, task/status reports, planning documents, or similar communication vehicles.
• Support billing and financial reconciliation activities, including monthly revenue recognition and projection.

Team & Employee Development

• Oversee a team of Associate Account Directors and/or Account Managers and understand what motivates them personally and professionally.
• Lead internal discussions with Account Managers on a regular cadence (weekly or bi-weekly) and review their accounts as well as professional goals, holding team members accountable to agency standards and expectations.
• Help Account Managers provide more strategic value beyond day-to-day campaign tactics by identifying campaign ideas and growth opportunities for the clients they manage.
• Attend client calls as needed for clients managed by Account Managers and provide ongoing feedback to help them achieve measurable professional growth.
• Lead annual reviews for Account Managers and make recommendations accordingly (promotions/hiring/firing).

Required Experience

• 5-7+ years of professional experience of account management and leadership, with agency-side experience preferred.
• Foundational Knowledge of Digital Marketing: Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing such digital marketing channels as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
• Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Attention to Detail: Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.

Nice to Have

• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
• Analytics & Reporting: Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
• Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
• Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark’s system and related programs.

Perks and Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences
• Learn and Development programs
• PTO- VTO - Sick time and much more