Account Director, Client Experience Digital

About the role

Weber Shandwick is seeking an enthusiastic Director, Client Experience/Social Strategy to join and lead our team on a major automotive client. This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies.

Responsibilities

• Develop social and digital content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences.
• Provide creative and strategic input on social and digital projects.
• Work closely with creative to execute strategies for B2C and B2B as needed.
• Support and brief large and diverse Creative and Community Management teams, as they relate to the strategic objectives.
• Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
• Maintain an eye to detect business opportunities and develop the right solution.
• Take the lead when needed in front of the clients, and provide a valuable strategic POV.
• Provide thought leadership on social media vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations and think dynamically of the intersection of social listening and content creation.

Qualifications

• Minimum of 6-9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with preference for experience leading and managing social and digital programs (or commensurate experience).
• Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms.
• Willingness to experiment with cutting-edge platforms and techniques and explain the "why this matters" to client at a strategic level.
• Proven ability to run a team, control timelines and budgets, anticipate issues and work towards solutions to complex problems.
• Ability to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level.
• Exceptional creative and business writing skills.
• Deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners.
• Experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.

Benefits

The most important qualification is passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world's largest automotive companies.

Pay

$93,000 USD - $123,000 USD

Schedule

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee/applicant's background, pertinent experience, and qualifications.

Agency Information

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.