Account Coordinator, Paid Search

About the role

As an Account Coordinator, Paid Search, you will support your account teams by executing production tasks quickly, with high quality, and error-free. Your responsibilities include developing a strong proficiency in core paid media channel execution within Google Ads, SA360, etc., determining the best methodology for a campaign build, monitoring campaigns daily, crafting clear and compelling internal and external communications, and understanding different bidding methodologies.

Responsibilities

• Developing a strong proficiency in core paid media channel execution within Google Ads, SA360, etc.
• Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals.
• Monitoring campaigns daily to look for performance fluctuations and trends.
• Crafting clear and compelling internal and external communications.
• Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed.
• Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development).
• Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction.

Requirements

• A minimum of 6 months’ paid search experience (Google Ads or Bing Ads) and be comfortable with topics such as budgeting, bidding, and testing methodology.
• Proven prior work experience in a production-oriented or similar role.
• Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers.

Qualifications

• Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment.
• A desire to stay current with the latest marketing trends.

Skills

• A Google Ads certification.
• An energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space.
• Strong written and verbal communication skills.

Benefits

• Healthcare, Dental, and Vision coverage.
• 401K plan, plus matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.

Pay

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range $50,000—$60,000 USD