Academy - Demand Generation Specialist

Job Summary

Join NetApp's Demand Marketing team and help drive data-driven campaigns that enable enterprise customers to modernize their data infrastructure for AI and cloud workloads. In this role, you'll blend marketing strategy, analytics, and technology to influence pipeline growth, optimize campaign performance, and support NetApp's go-to-market initiatives.

What You'll Do

• Research and develop audience profiles to better understand buyer needs, priorities, and engagement patterns across enterprise IT and data leadership audiences.
• Analyze marketing content and campaign performance to identify opportunities that improve audience engagement and pipeline generation.
• Partner with Product Marketing, Customer Experience, and Sales teams to develop and execute multi-channel demand generation campaigns.
• Create compelling campaign messaging, email programs, and digital content that communicate NetApp's data infrastructure and AI value proposition.
• Monitor key marketing metrics, including engagement, conversion, and pipeline performance, and provide insights to optimize future campaigns.
• Leverage marketing technology, data, and analytics tools to support campaign execution and reporting.
• Present recommendations and business insights to stakeholders and leadership teams.

What You'll Gain

• Exposure to enterprise technology, AI, cloud, and data infrastructure markets.
• Experience working in a global, cross-functional marketing organization.
• Opportunities to build expertise in demand generation, campaign analytics, digital marketing, and marketing operations.
• Visibility with senior leaders and opportunities to contribute to strategic business initiatives.
• A strong foundation for a career in marketing, business strategy, customer engagement, or go-to-market operations.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Interest in B2B marketing, technology, AI, cloud computing, or enterprise software.
• Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Experience with marketing analytics, CRM, or digital marketing platforms.
• Proficiency with Excel, Google Sheets, or data visualization tools.
• Familiarity with AI, cloud technologies, or enterprise software markets.
• Previous experience through internships, campus organizations, projects, or related professional roles.

Compensation

The target salary range for this position is 88,400 - 132,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. The range is based on 'On Target Earnings' (OTE) representing the total potential earnings, which is the sum of the base salary and potential commission earned when performance targets are achieved. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, employee stock purchase plan, and/or restricted stocks (RSU’s). These offerings are subject to regional variations and governed by local laws, regulations, and company policies.

Benefits

This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, employee stock purchase plan, and/or restricted stocks (RSU’s). These offerings are subject to regional variations and governed by local laws, regulations, and company policies.

Equal Opportunity Employer

We are committed to Equal Employment Opportunity (EEO) and comply with all federal, state, and local laws prohibiting employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

About the Role

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Schedule

This role offers a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. Most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.